- The document discusses determining the target audience for a magazine and how to appeal to that audience.
- It recommends including images of popular rap artists, information about current music artists, and content about band tours and albums on the front page to attract the target audience.
- Bright colors, images, and filters like black and white are also suggested to appeal to the target audience and break up blocks of text.
Iconic Global Solution - web design, Digital Marketing services
Target Audience Research to Develop Rap Magazine
1. Target Audience
This section will tell you who my magazine is aimed at,
and my how I have gotten these ideas.
2.
3. 1
2
1
1
3
3
Images of popular rap artists would
appeal to my target audience as it
would attract them into purchasing
the magazine. This means that my
magazineI must include information
about current artists, so that it would
draw them into reading the
magazine.
This shows that bright colours would
attract my target audience because it
will catch their eye. Magazines, such
as Kerrang, use bright colorus to
appeal to their audience.
The content on the front page
needs to be about band information,
such as tours and albums, which
would attract my audience as this is
something which wouldd like to see,
due to my research that I have
found.
4. 3
2
3
3
2
2
3
These colorus would attract my
target audience, so this shows that I
must include these colours to make
the magazine appeal to them. The
effect of making it appeal to the
target audience is that it would
make them want to puchase the
magazine, due to it having colours
that attract them.
By having these common
conventions of a magazine would
make my magazine appeal to my
target audience, as the it would look
like a typical magazine (making the
target audience wanting to read the
magazine), meaning that page
numbers and websites need to be
used to make this happen. As well
as this, due the having “small
subtitles”, then this would interest
the reader as it would break up the
text, so it would make the text
different to read, instead of the
same font.
The target audience wants to see
images on the contents page as
well as the double page spread.
This is because the images would
break up the text, which would
make it seem as though there isn’t a
lot of text. Also, the images used
would attract the audience because
having someone famous would
attract the reader.
As well as this, the target audience
has told me that having filters on
the images, such as a black and
white effect, it would attract the
reader because it is something
different and unique to look at.
Having a lot of text on the double
page spread doesn’t put off the
target audience reading the
magazine as, in their opinion, they
believe that having more text is
more convenient as they can know
more about the issue.
5. 4
4
5
3
4
5
2
4
This shows that by having a lot of
text, images need to be used to
break up the text. This would attract
the audience because, individuals
who I have researched, had all said
this. This shows that I must
incorporate these ideas when
creating my products.
This questions asks that there has
to be a clear house style, between
all of the pages, to ensure that the
link up together in some way. Some
ideas which I have decided to use
was to have the page numbers in
the right hand corner, and then the
website on the left. This has to be
used on each page, to show a clear
house style.
This shows that the price of the
magazine has to cost around £3,
slightly lower or higher is fine. In my
opinion, I believe that the best
option for the pricing is £2.50, or
even £2, as the magazine is a
weekly issue. However, if the
magazine was a monthly issue,
then the price would need to be
higher, for example it could
cost £4.00
6. How I am going to use the feedback?
Each individual feedback which I had received from my research group has helped me to create magazine which is tailored for
my target audiences needs. All of the feedback which I had received has contributed to the way that my magazine is going to
be made, from the house style of the magazine to the different images which I am going to create. Each piece of feedback
which I have gained from my research will be used to create my magazine, to ensure that the magazine will appeal to the
target audience.
Colours To Use: The feedback which I have been given for the colours to use has been effective because it has told me
correct colours to use such as red, black and grey. It has also told me which colours not to use as it doesn’t relate to the genre
of my magazine, such as green, pink and brown.
Images To Use: The feedback which I have been given for the images and the image style has been effective due to being
able to know the types of images which would attract the target audience into reading the magazine. From the feedback given, I
know that I must use filters on the images, to create a certain effect. Filters such as black and white and lens flares should be
used as then this would attract the target audience into reading the magazine.
Actor To Use: The actor which I have chosen to use is a student within the sixth form, who has an interest in the magazine that
I have chosen to do. The actor that I have chosen to use has the typical style of what an artist of the rap artist has, which
means that the magazine would appeal to the target audience.
Price To Use: The feedback which I have been given for the price of the magazine has been effective, due to knowing the
amount of money which the target audience is prepared to purchase the magazine at. By knowing the price of which I am
going to sell my magazine at, which is going to be £3.50 for a monthly issue, then this would also attract my target audience
into purchasing the magazine, due to knowing the correct amount of money which would appeal to them.