Social Media goes to College; Presentation on building social media communities for UNC CASUE 2010. Presentation with speaker notes: http://www.slideshare.net/ncsumarit/cause10-smnotes

1. Social Media Goes to College:
Building Your Campus Community
Jen Riehle (@ncsumarit)
John Martin (@nematome)
NC State University, Office of Information Technology (@ncsu_oit)

2. Welcome!
What are we doing here?
Dealing with Policy
Making Your Plan
The Implementation
The Reckoning
Discussion & Questions

3. Disclaimers
This is not Social Media 101
We are not going to call it “Web 2.0”

4. What is social media?
so●cial me●di●a
n.
Def: Blending of technology and
social interaction for the co-
creation of value

5. Conversation
Services
Facilitate conversation
between users
Ex. Facebook, Twitter,
Ning

6. Information
Services
Serve as a (primarily)
one-way communication
resource to users
Ex. Wikimedia, Blogger,
WordPress

7. Photo-sharing
Services
Share photos
Ex. Flickr, Picasa,
SmugMug

8. Video-sharing
Services
Share video
Ex. YouTube, Vimeo

9. Location-based
Services
Check-in at locations and
events
Ex. FourSquare, TriOut,
Yelp

10. The Tools
Twitter
Facebook
FourSquare
YouTube
Flickr
LinkedIn
WordPress
Wikimedia
Ning

11. Dealing with Policy

12. First, do no harm
Look for your University Communication
Plan and/or Social Media Policy
Review the State “Social Media Best
Practices” (12/09)
Be aware of Records Retention issues

13. Do You Need a Policy?
Yes

14. Why You Need a Policy
Ensures you’re following policies and
guidelines at university and state level
Gets buy-in from management
Helps lay groundwork for your Social
Media Plan

15. Key Elements in a Policy...
Authenticity and Transparency
Protecting confidential Information
(FERPA)
Copyright Concerns
Respecting Your Audience
Obeying Terms of Service
Brand and Naming Guidelines

16. Making Your Plan

17. Your Plan,
Your Rules

18. 1. What are your goals?
Determine your objectives:
Why are you here? What do you hope
to achieve?
Find a niche and be an expert
Too many objectives? Consider multiple
accounts

19. 2. What tools should you use?
Conversation Tools (Twitter, Facebook)
Information Tools (blogs, wikis)
Photo-sharing (Flickr, Picasa)
Video-sharing (YouTube, Vimeo)
Location-based (Foursquare, TriOut)

20. 2. What tools should you use?
Who is your audience and what are they
using?
What is the purpose of your message?
How many channels of communication
can you commit to?
What channels are best for your
message?

21. 3. Create/amend your
business model
What outreach is already being done and
how does this fit in?
Who/how many people will be doing this?
What will the workflow look like?
Will they be trained?
Will this be in the job description/work plan?

22. The Employee Factor

23. 3.5. The Employee Factor
Educate employees about the communication
plan and social media guidelines
Encourage them to participate in the
community, when appropriate
Have guidelines for employees social media
behavior
Opportunity to coach management

24. 4. Set Expectations
Consider your assets:
Do you already have some processes in
place?
Do you have any in-house expertise?
How are your peers doing?
How much time and money are you
investing in this endeavor?
Be realistic

25. Warning: Preparedness

26. Warning: Security

27. Remember...
You are not just making a plan to share
information; you are making a plan to
build a community
You are making a social contract between
you and your followers

28. The
Implementation

29. Create Your Profile

30. Crafting Your Post
Know your AUDIENCE
In what CONTEXT will your audience be
reading?
What is the PURPOSE of your readers
visit?

31. Audience

32. Context

33. Purpose

34. Communicative Purpose
“That post is from NC State OIT!”

35. You are what you tweet
Advertising (workshops, seminars, services,
events)
Announcements (outages, change
management, security issues)
News (technology, education, technology in
education)
Customer Engagement

36. Introduction to Excel 2007 Part 3
(formulas, macros, drop down lists)
04/22, 1:30-4:00, 6 seats left, More info/
sign-up: http://idek.net/7U8
ncsu_oit

37. Tiny URLs can be big security risk! (And
you know Twitter uses them
extensively.) http://oit.ncsu.edu/news-
releases/tiny-urls-can-be-big-security-
risks
ncsu_oit

38. RT: @hfrankm3 NCSU's library lends all kinds of
cool equipment... Including iPods & Kindles. [ &
MUCH MORE! see http://idek.net/6F1 ]
RT: @higheredu STATS: U.S.A. Social
Networking Rankings: http://tinyurl.com/
9bply5 (Twitter in 17th [Hitwise] & 9th [Nielson]
place resptvly)
ncsu_oit

39. Thanks for the follow. Welcome
to NC State! Hope you enjoyed
our IT presentation. :)
Yeah, first presentation I've stayed
awake for the whole time haha
Ha! We're flattered! Best of luck in your
time here, & don't hesitate to call on us if
you have technology needs/problems
while you're here.

40. More Engagement

41. Hashtags and Searches
Hashtags tie content into larger
community themes
#ncsu_oit, #orientation, #gopack
Makes tweets easier to find and
aggregate

42. Building Community
Make sure there is always someone
listening (and responding!)
Reward contributions
Promote and encourage UGC
Use screen names and connect names
with faces
Welcome n00bs, orient them
Connect with other local communities

43. Rules for Success

44. The Reckoning

45. Reputation
Get into good habits
Pay attention to what’s being said about you
Deal with negative feedback

46. Return on Investment
First, have a goal (see: The Plan)
Use tools to monitor success:
Google analytics
URL shorteners that track usage
(bit.ly, goo.gl)
Facebook pages monitor usage
Many new tools for monitoring social
media usage

47. You are not in control

48. When to Bail
It will take time
This is an enhancement, not
a replacement
Don’t look at the number of
people, look at the quality
of connections
You’re using it whether you
like it or not

49. Questions &
Discussion

50. BIG PHOTO THANKS!
STÉFAN

51. Thank you!
Jen Riehle (@ncsumarit)
John Martin (@nematome)
NC State University Office of Information Technology (@ncsu_oit)
Please review this session!
http://joind.in/talk/view/2014