1. Pick up a copy of this EVERYDAY!
Visit the Guardian Online EVERYDAY – The exam board recommends this so you
can keep a log/diary of changes to the technological landscape within the
Media.
FURTHER READING AND STAYING CONTEMPORARY!
2. Media in the Online Age:
Independent Case Study Revision
– L26
Unit G325: Section B – Critical Perspectives in Media
Thursday 25th April 2013
3. Why?
Aims & Objectives
AO1
Demonstrate knowledge
and understanding of
media concepts, contexts
and critical debates, using
terminology appropriately
and with accurate and
coherent written
expression.
• Re-cap prior learning.
• We will look at a 2012 Mark Scheme for Section B
to establish what is needed to be successful for
this component of the exam.
• You are going to complete a Table that establishes
HOW the theory we have covered so far applies to
your own Individual Case Study that YOU SHOULD
use in the exam.
• This task will require you to complete some
research and will be something you need to
complete in the lesson as much as possible and in
your own time for Revision.
• Review the learning.
5. WHAT DO YOU ALREADY KNOW?
• Leadbetter (200_) argues that the way we think and
make sense of ‘knowledge’ is “fundamentally
shi _ _ _ _ g in the online age”.
• Plunkett (200_ ) – Traditional UK Gate_________ are
“ditching” their traditional, old methods and are going
“straight to their audience via the w__”.
6. Jenkins – (200_) defined convergence as…
the “co-operation between multiple m____ industries” in
providing media c_________s with the “kinds of
entertainment experiences they want”.
Examples?
6
edia
onsumer
WHAT DO YOU ALREADY KNOW?
7. Jenkins (2006)
“The kind of entertainment
experiences they want”
YOU MUST choose ONE of these products and based on your prior learning write a PEA
paragraph explaining HOW this theory applies to the Case Study example:
P – Make your point by introducing the the case study and provide some facts/figures
about the service – Key term(s) to address: VOD, Catch Up Television or Video Sharing.
E – Give an example of a verbal code/critical opinion about this media product.
A – Explain HOW this is appealing to consumers and HOW it conforms to Jenkins (2006)
views.
9. Mark Scheme
This is available on the Blog Page and YOU MUST familiarize yourself with what the exam
board expect from you QUICKLY!
Past Papers and Guidance - Unit G325
We will go through this and whilst we do YOU SHOULD make notes on some of the
key expectations you need to ensure you address.
10. MAIN TASK
YOU MUST use the table that has been emailed to you to
complete some research and provide an overview of HOW your
product applies to some key theories that we have covered so far.
YOU SHOULD give clear explanations and where relevant provide
facts/statistics' to demonstrate your understanding.
YOU COULD, for revision, use the document to learn the case
study examples that you have learnt so far – for example social
media, video sharing, VOD/Catch up TV, iPhone, News
Corporation, Disney etc.
13. Homework:
1) Revision – After school on Friday!
2) Be Ready to complete a Section B
Question next week (Thursday 15th
May) in EXAM CONDITIONS!
Due: Thursday 15th May
Editor's Notes
Hyperlink for the guardian is the logo
Hyperlink on Noah Chomsky!
http://www.salon.com/2011/10/23/why_chomsky_is_wrong_about_twitter/
