Carolina Strategy Group
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Carolina Strategy Group






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Carolina Strategy Group Carolina Strategy Group Presentation Transcript

  • Carolina Strategy Group Shaping Public Opinion To Solve Business Challenges “ When doing it right is the only option”
  • Carolina Strategy Group: A solution-based approach
    • Create channels for success under difficult business conditions.
    • Use research, polling data to understand the risks you face.
    • Leverage tools to shape public opinion.
    • Craft distinctive, strategic community relations.
    • Identify, mobilize supporters.
  • ‘ The’ CSG difference: Gathering, using intelligent data:
    • Polling on hot-button issues can be delivered ‘on-demand’
    • Custom-tailored research at your request
    • Data becomes powerful tool to set strategy
    • Targeted polls become magnets for media attention, corporate credibility
    • Membership & trade organizations can market data to leaders, members, key audiences
  • Finding solutions to age-old problems
    • Winning ‘not-in-my-backyard’ battles
      • Counter special-interest environmentalists, neighborhood groups and media-focused activists with proactive grassroots solutions.
    • Successfully stop groups with outside interests
      • Be ready for confrontations with single-issue groups such as unions, trade groups and others.
    • Secure needed public policy, legislative changes
      • Use analysis of legislative and public sentiment to drive messaging, outreach to influential opinion leaders.
  • Learn the facts, win on your terms
    • Understand the public environment:
      • Know the opposition.
      • Evaluate the risks.
      • Seize the opportunities.
    • Shape messages to achieve your best outcome.
    • Get expert interpretation of polling and trend data.
    • Build key message points based on research.
    • Benefit from experts with more than a century of collective experience to construct and direct your solutions.
  • CSG experience: Creating effective solutions
    • People:
      • Crisis management pros with more than a century of experience in government relations, statewide political campaigns and corporate strategy.
    • Research:
      • Long-time polling experts interpret trends, project next steps
    • Innovation:
      • New tools, new techniques to manage issues.
  • Provide value in new era of message delivery
    • Old-style communications failing
      • Traditional advertising losing its influence
      • Media outlets face financial, audience pressure.
      • “ Throw-it-up-and-hope” doesn’t work anymore
    • Data-driven audience analysis key to effective solutions
      • Communications shaped by polling
      • Strategic, results-driven approaches
      • Laser targeting to influentials, key stakeholders
  • Experienced crisis management team offers sophisticated solutions
    • Public Opinion Analysis
    • Extensive experience interpreting consumer trends
    • Issue research
    • Opposition research
    • Public relations
    • Media representation
    • White papers
    • Editorial board outreach
    • Press releases
    • Digital tools
  • Seize the blogosphere
    • Savvy monitoring of bloggers, opposition websites.
    • Trained, prompt responses to anonymous Web critics.
    • Influencing blog messaging.
      • Outreach to established bloggers.
      • PR approach to influential bloggers.
    • Ongoing assessments of digital information landscape.
  • Winning government relations advice
    • Strategic planning driven by data, audience preference, political environment.
    • Managing targeted fundraising.
    • Executing media outreach.
    • Building winning coalitions and winning messages.
    • Developing paid media campaigns with targeted, carefully researched themes.
  • Custom-designed media training
    • Create media training sessions targeted to meet your specific situation.
        • Train multiple executives efficiently.
        • Use research-driven Q&A preparation.
        • Take advantage of ‘green screen’ capabilities.
    • Use videotape to mimic live encounters
    • Offer in-the-field training, communications planning for employees, onsite leaders
  • CSG team
    • Paul A. Shumaker, Jr. – Strategic consultant and counselor with extensive statewide campaign experience.
    • Jean-Paul Damé – Innovative film producer; creator of industry-leading commercial production and Web-based messaging
    • Roger W. Knight – Experienced attorney with broad litigation experience, now specializing in state and local government relations
    • Tim Pittman – Senior public relations executive. Extensive experience in issue management, corporate positioning, crisis response and engagement.
  • CSG team
    • Vick Gresham – Innovator of targeted communications and creator of custom-tailored television messaging within news format. Leading Virginia political consultant.
    • Mark Lisella – Award-winning producer of political messaging; founder of respected public affairs consulting business in South Carolina.
    • Neal Robbins – Attorney with extensive Web experience and certification as a campaign treasurer. Webmaster for Miss North Carolina Pageant and entrepreneurial start-ups.
  • CSG Contact points:
    • Paul A. Shumaker
    • 800.532.7889 // [email_address]
    • Tim Pittman
    • 919.539.8155 //