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Carolina Strategy Group

Carolina Strategy Group






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    Carolina Strategy Group Carolina Strategy Group Presentation Transcript

    • Carolina Strategy Group Shaping Public Opinion To Solve Business Challenges “ When doing it right is the only option”
    • Carolina Strategy Group: A solution-based approach
      • Create channels for success under difficult business conditions.
      • Use research, polling data to understand the risks you face.
      • Leverage tools to shape public opinion.
      • Craft distinctive, strategic community relations.
      • Identify, mobilize supporters.
    • ‘ The’ CSG difference: Gathering, using intelligent data:
      • Polling on hot-button issues can be delivered ‘on-demand’
      • Custom-tailored research at your request
      • Data becomes powerful tool to set strategy
      • Targeted polls become magnets for media attention, corporate credibility
      • Membership & trade organizations can market data to leaders, members, key audiences
    • Finding solutions to age-old problems
      • Winning ‘not-in-my-backyard’ battles
        • Counter special-interest environmentalists, neighborhood groups and media-focused activists with proactive grassroots solutions.
      • Successfully stop groups with outside interests
        • Be ready for confrontations with single-issue groups such as unions, trade groups and others.
      • Secure needed public policy, legislative changes
        • Use analysis of legislative and public sentiment to drive messaging, outreach to influential opinion leaders.
    • Learn the facts, win on your terms
      • Understand the public environment:
        • Know the opposition.
        • Evaluate the risks.
        • Seize the opportunities.
      • Shape messages to achieve your best outcome.
      • Get expert interpretation of polling and trend data.
      • Build key message points based on research.
      • Benefit from experts with more than a century of collective experience to construct and direct your solutions.
    • CSG experience: Creating effective solutions
      • People:
        • Crisis management pros with more than a century of experience in government relations, statewide political campaigns and corporate strategy.
      • Research:
        • Long-time polling experts interpret trends, project next steps
      • Innovation:
        • New tools, new techniques to manage issues.
    • Provide value in new era of message delivery
      • Old-style communications failing
        • Traditional advertising losing its influence
        • Media outlets face financial, audience pressure.
        • “ Throw-it-up-and-hope” doesn’t work anymore
      • Data-driven audience analysis key to effective solutions
        • Communications shaped by polling
        • Strategic, results-driven approaches
        • Laser targeting to influentials, key stakeholders
    • Experienced crisis management team offers sophisticated solutions
      • Public Opinion Analysis
      • Extensive experience interpreting consumer trends
      • Issue research
      • Opposition research
      • Public relations
      • Media representation
      • White papers
      • Editorial board outreach
      • Press releases
      • Digital tools
    • Seize the blogosphere
      • Savvy monitoring of bloggers, opposition websites.
      • Trained, prompt responses to anonymous Web critics.
      • Influencing blog messaging.
        • Outreach to established bloggers.
        • PR approach to influential bloggers.
      • Ongoing assessments of digital information landscape.
    • Winning government relations advice
      • Strategic planning driven by data, audience preference, political environment.
      • Managing targeted fundraising.
      • Executing media outreach.
      • Building winning coalitions and winning messages.
      • Developing paid media campaigns with targeted, carefully researched themes.
    • Custom-designed media training
      • Create media training sessions targeted to meet your specific situation.
          • Train multiple executives efficiently.
          • Use research-driven Q&A preparation.
          • Take advantage of ‘green screen’ capabilities.
      • Use videotape to mimic live encounters
      • Offer in-the-field training, communications planning for employees, onsite leaders
    • CSG team
      • Paul A. Shumaker, Jr. – Strategic consultant and counselor with extensive statewide campaign experience.
      • Jean-Paul Damé – Innovative film producer; creator of industry-leading commercial production and Web-based messaging
      • Roger W. Knight – Experienced attorney with broad litigation experience, now specializing in state and local government relations
      • Tim Pittman – Senior public relations executive. Extensive experience in issue management, corporate positioning, crisis response and engagement.
    • CSG team
      • Vick Gresham – Innovator of targeted communications and creator of custom-tailored television messaging within news format. Leading Virginia political consultant.
      • Mark Lisella – Award-winning producer of political messaging; founder of respected public affairs consulting business in South Carolina.
      • Neal Robbins – Attorney with extensive Web experience and certification as a campaign treasurer. Webmaster for Miss North Carolina Pageant and entrepreneurial start-ups.
    • CSG Contact points:
      • Paul A. Shumaker
      • 800.532.7889 // [email_address]
      • Tim Pittman
      • 919.539.8155 // paul@carolinastrategygroup.com