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Cultural Cadences: The Connection Between Cultures, Cults and Cultbrands.
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Cultural Cadences: The Connection Between Cultures, Cults and Cultbrands.

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This presentation explains the relationship between cultures, cults and cultbrands.

This presentation explains the relationship between cultures, cults and cultbrands.

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  • 1. cultural the connection between cultures, cults and cultbrands CADENCES Thursday, September 26, 13
  • 2. culturesare rooted in the human experience Thursday, September 26, 13
  • 3. Thursday, September 26, 13
  • 4. Thursday, September 26, 13
  • 5. Thursday, September 26, 13
  • 6. culturecome from the word cult. both stem from the Latin word: colere in fact, Thursday, September 26, 13
  • 7. cultsare amoral. they are simply a symphony of people devoted to a common set of beliefs and experiences Thursday, September 26, 13
  • 8. in fact—the world’s most powerful brands are cults. Thursday, September 26, 13
  • 9. Thursday, September 26, 13
  • 10. Thursday, September 26, 13
  • 11. Thursday, September 26, 13
  • 12. cults possess power because they fulfill our instinctual need for: meaning belonging Thursday, September 26, 13
  • 13. 5cult compo -nents of a THE Thursday, September 26, 13
  • 14. VALUESwhat do we believe? 1 Thursday, September 26, 13
  • 15. ANTAGONISTwhat do we push against? 2 Thursday, September 26, 13
  • 16. LEXICONwhat words do we use? 3 Thursday, September 26, 13
  • 17. RITUALSwhat do we do? 4 Thursday, September 26, 13
  • 18. ICONSwhat are our symbols? 5 Thursday, September 26, 13
  • 19. studies3caseof brands that have cultivated a cult Thursday, September 26, 13
  • 20. Thursday, September 26, 13
  • 21. focus good design simplicity the values Thursday, September 26, 13
  • 22. the lexicon isn’t this amazing? oh,one more thing ios7 Thursday, September 26, 13
  • 23. the antagonist the establishment microsoft samsung the antagonist Thursday, September 26, 13
  • 24. the icons apple computer ipod iphone Thursday, September 26, 13
  • 25. the ritual unboxing watching the keynote waiting in line Thursday, September 26, 13
  • 26. simplicity Thursday, September 26, 13
  • 27. the values freedom anti-establishment rebelliousness Thursday, September 26, 13
  • 28. the lexicon HOG hangaround old lady Thursday, September 26, 13
  • 29. the antagonist corporate america mediocrity the man Thursday, September 26, 13
  • 30. the icons vintage bikes leather jacket HD WLAArmy Thursday, September 26, 13
  • 31. the ritual bike riding bar hopping sturgis Thursday, September 26, 13
  • 32. Thursday, September 26, 13
  • 33. Thursday, September 26, 13
  • 34. frugality good design simplicity the values the values fix it yourself frugality good design Thursday, September 26, 13
  • 35. the lexicon visual dialogue swedish names small spaces Thursday, September 26, 13
  • 36. the antagonist antique furniture antique lovers traditionalism Thursday, September 26, 13
  • 37. the ritual eating meatballs dreaming strolling Thursday, September 26, 13
  • 38. (cult)ure values antagonist lexicon rituals icons Thursday, September 26, 13

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