cultural
the connection between
cultures, cults and cultbrands
CADENCES
Thursday, September 26, 13
culturesare rooted in the human experience
Thursday, September 26, 13
Thursday, September 26, 13
Thursday, September 26, 13
Thursday, September 26, 13
culturecome from the word cult. both
stem from the Latin word: colere
in fact,
Thursday, September 26, 13
cultsare amoral. they are simply a symphony of people
devoted to a common set of beliefs and experiences
Thursday, Septemb...
in fact—the world’s most powerful brands are cults.
Thursday, September 26, 13
Thursday, September 26, 13
Thursday, September 26, 13
Thursday, September 26, 13
cults possess power
because they fulfill our
instinctual need for:
meaning
belonging
Thursday, September 26, 13
5cult
compo
-nents
of a
THE
Thursday, September 26, 13
VALUESwhat do we believe?
1
Thursday, September 26, 13
ANTAGONISTwhat do we push against?
2
Thursday, September 26, 13
LEXICONwhat words do we use?
3
Thursday, September 26, 13
RITUALSwhat do we do?
4
Thursday, September 26, 13
ICONSwhat are our symbols?
5
Thursday, September 26, 13
studies3caseof brands that have cultivated a cult
Thursday, September 26, 13
Thursday, September 26, 13
focus
good design
simplicity
the values
Thursday, September 26, 13
the lexicon
isn’t this amazing?
oh,one more thing
ios7
Thursday, September 26, 13
the antagonist
the establishment
microsoft
samsung
the antagonist
Thursday, September 26, 13
the icons
apple computer
ipod
iphone
Thursday, September 26, 13
the ritual
unboxing
watching the keynote
waiting in line
Thursday, September 26, 13
simplicity
Thursday, September 26, 13
the values
freedom
anti-establishment
rebelliousness
Thursday, September 26, 13
the lexicon
HOG
hangaround
old lady
Thursday, September 26, 13
the antagonist
corporate america
mediocrity
the man
Thursday, September 26, 13
the icons
vintage bikes
leather jacket
HD WLAArmy
Thursday, September 26, 13
the ritual
bike riding
bar hopping
sturgis
Thursday, September 26, 13
Thursday, September 26, 13
Thursday, September 26, 13
frugality
good design
simplicity
the values
the values
fix it yourself
frugality
good design
Thursday, September 26, 13
the lexicon
visual dialogue
swedish names
small spaces
Thursday, September 26, 13
the antagonist
antique furniture
antique lovers
traditionalism
Thursday, September 26, 13
the ritual
eating meatballs
dreaming
strolling
Thursday, September 26, 13
(cult)ure
values
antagonist
lexicon
rituals
icons
Thursday, September 26, 13
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Cultural Cadences: The Connection Between Cultures, Cults and Cult-brands

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Cultural Cadences: The Connection Between Cultures, Cults and Cult-brands

  1. 1. cultural the connection between cultures, cults and cultbrands CADENCES Thursday, September 26, 13
  2. 2. culturesare rooted in the human experience Thursday, September 26, 13
  3. 3. Thursday, September 26, 13
  4. 4. Thursday, September 26, 13
  5. 5. Thursday, September 26, 13
  6. 6. culturecome from the word cult. both stem from the Latin word: colere in fact, Thursday, September 26, 13
  7. 7. cultsare amoral. they are simply a symphony of people devoted to a common set of beliefs and experiences Thursday, September 26, 13
  8. 8. in fact—the world’s most powerful brands are cults. Thursday, September 26, 13
  9. 9. Thursday, September 26, 13
  10. 10. Thursday, September 26, 13
  11. 11. Thursday, September 26, 13
  12. 12. cults possess power because they fulfill our instinctual need for: meaning belonging Thursday, September 26, 13
  13. 13. 5cult compo -nents of a THE Thursday, September 26, 13
  14. 14. VALUESwhat do we believe? 1 Thursday, September 26, 13
  15. 15. ANTAGONISTwhat do we push against? 2 Thursday, September 26, 13
  16. 16. LEXICONwhat words do we use? 3 Thursday, September 26, 13
  17. 17. RITUALSwhat do we do? 4 Thursday, September 26, 13
  18. 18. ICONSwhat are our symbols? 5 Thursday, September 26, 13
  19. 19. studies3caseof brands that have cultivated a cult Thursday, September 26, 13
  20. 20. Thursday, September 26, 13
  21. 21. focus good design simplicity the values Thursday, September 26, 13
  22. 22. the lexicon isn’t this amazing? oh,one more thing ios7 Thursday, September 26, 13
  23. 23. the antagonist the establishment microsoft samsung the antagonist Thursday, September 26, 13
  24. 24. the icons apple computer ipod iphone Thursday, September 26, 13
  25. 25. the ritual unboxing watching the keynote waiting in line Thursday, September 26, 13
  26. 26. simplicity Thursday, September 26, 13
  27. 27. the values freedom anti-establishment rebelliousness Thursday, September 26, 13
  28. 28. the lexicon HOG hangaround old lady Thursday, September 26, 13
  29. 29. the antagonist corporate america mediocrity the man Thursday, September 26, 13
  30. 30. the icons vintage bikes leather jacket HD WLAArmy Thursday, September 26, 13
  31. 31. the ritual bike riding bar hopping sturgis Thursday, September 26, 13
  32. 32. Thursday, September 26, 13
  33. 33. Thursday, September 26, 13
  34. 34. frugality good design simplicity the values the values fix it yourself frugality good design Thursday, September 26, 13
  35. 35. the lexicon visual dialogue swedish names small spaces Thursday, September 26, 13
  36. 36. the antagonist antique furniture antique lovers traditionalism Thursday, September 26, 13
  37. 37. the ritual eating meatballs dreaming strolling Thursday, September 26, 13
  38. 38. (cult)ure values antagonist lexicon rituals icons Thursday, September 26, 13

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