Plugin Monetization Options - WordCamp Minneapolis 2014

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Plugin Monetization Options
Presented by Nick Ciske in General Track

So you’ve released a free plugin, or want to release a paid plugin/add-on — what are your monetization options, and what are the pros/cons of each?

I’ll cover my own experiences with sponsored plugins, building premium plugins (while running a consultancy), working for a premium plugin shop, and other lessons gleaned from the WordPress community.

Published in: Technology, Business
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Plugin Monetization Options - WordCamp Minneapolis 2014

  1. 1. FREE + DONATION Good luck…
  2. 2. FREE (SPONSORED) Salesforce WordPress to Lead
  3. 3. FREE CORE + EXTENSIONS Easy Digital Downloads WooCommerce
  4. 4. LIGHT + PRO + ADDONS The Events Calendar + Pro + WooTickets WP Migrate DB + Pro + Media Files
  5. 5. SAAS Akismet Scribe Content
  6. 6. FULL PREMIUM Gravity Forms
  7. 7. ENTERPRISE Auditor RAMP
  8. 8. PLUGIN VS PLATFORM Platform: Easy Digital Downloads Plugin: Shopp
  9. 9. IDEAS FOR PLUGINS Client work you do again and again Scratch your own itch/dog fooding Look for gaps in the market Passion
  10. 10. THE GPL AND PREMIUM PLUGINS What you can sell, what you can't: Access + Support + Updates Piracy Repo and cripple ware Obfuscation & Encryption
  11. 11. PRICING LEVELS Cheap, cheaper, cheapest Per site or unlimited Developer Club pricing What does "Lifetime” mean? Is it a fools errand? Woo debacle
  12. 12. HANDLING AUTO UPDATES Easy Digital Downloads SellWP GitHub Updater Libraries
  13. 13. HANDLING SUPPORT WP.org forum Forum vs email All you can eat vs pay per ticket Minimizing support with FAQs, videos, and training
  14. 14. DEV FRIENDLY, USER FRIENDLY OR BOTH? Who is your audience? Who do you want to support?
  15. 15. SELLING PLUGINS YOURSELF Easy Digital Downloads WooCommerce SellWP
  16. 16. MARKETPLACES Code Canyon Mojo
  17. 17. MARKETING The hardest part!

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