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Internet marketing slide

  1. 1. Internet Marketing By National Christians In Action Cheryl A. Robinson
  2. 2. What Is Internet Marketing <ul><li>As defined- Is the marketing of products or services over the Internet. </li></ul>
  3. 3. Why Use The Internet? <ul><li>In order to grow your business beyond your current customer base, you need to market your products or services online. </li></ul><ul><li>You will hear over and over again how the traditional ways of advertising have been replaced by the incredible power that the Internet provides. </li></ul>
  4. 4. Internet Statistics <ul><li>45,000,000 Internet users in 1995 </li></ul><ul><li>420,000,000 Internet users in 2000 </li></ul><ul><li>1.73 billion in Internet users in 2010 </li></ul><ul><li>78% of consumers trust peer recommendations over advertisers </li></ul><ul><li>24-25% of the largest newspapers are experiencing record declines in circulation </li></ul><ul><li>247 billion average number of emails per day </li></ul><ul><li>27.3 million tweets per day from Twitter </li></ul>
  5. 5. Internet Marketing is associated with several B u siness Models : <ul><li>E-commerce – this is where goods are sold directly to consumers (B2C) or businesses (B2B) </li></ul><ul><li>Lead-based websites – an organization that generates value by acquiring sales leads from its website </li></ul><ul><li>Affiliate marketing – the process in which a product or service developed by one entity (e-commerce business, single person, or a combination) is sold by other active sellers for a share of profits. The entity of the product may provide some marketing material (sales letter, affiliate link, tracking facility) However, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs. </li></ul><ul><li>Local internet marketing – through which a small company utilizes the Internet to find and nurture relationships, which are to be used for real-world advantage. Local internet marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions. </li></ul>
  6. 6. INTERNET SOURCES <ul><li>Websites </li></ul><ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Webinars </li></ul><ul><li>Tele-seminars </li></ul><ul><li>Video </li></ul>
  7. 7. Websites <ul><li>Every business/organization should have a website. </li></ul><ul><li>Websites are a vehicle to display your products/services to current and potential customers </li></ul><ul><li>Also, used to keep audience informed on current events your organization/business is holding. </li></ul>
  8. 8. Social Networks <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Americans now spend more time using social networks than they do on email. </li></ul>
  9. 9. Facebook <ul><li>If Facebook were a country, it would be the fourth largest in the world! </li></ul><ul><li>Over 500 million (active) users </li></ul><ul><li>There are more than 150 million active users currently accessing Facebook through their mobile devices. </li></ul>
  10. 10. Blogs <ul><li>A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary about a particular subject matter. </li></ul><ul><li>Most blogs are interactive, allowing visitors to leave comments. </li></ul>
  11. 11. Webinars <ul><li>Are used to conduct live meetings, training, or presentations via the Internet. </li></ul><ul><li>Each participant sits at his or her own computer and is connected to other participants via the internet. </li></ul><ul><li>Webinars can be recorded and viewed at a later time. </li></ul>
  12. 12. Tele-seminars <ul><li>Used to conduct live meetings, training, or presentations via the telephone. </li></ul><ul><li>Hundreds of people can be on the same call communicating with one another. </li></ul>
  13. 13. Videos <ul><li>Create videos to display products, services, etc. </li></ul><ul><li>Can be embedded in your website, blog, etc. </li></ul><ul><li>Video can also be placed on slideshare, You Tube and other video hosting sites. </li></ul>
  14. 14. Other Internet Options <ul><li>Send thank you cards to clients </li></ul><ul><li>Send out invitations to events </li></ul><ul><li>Send out mass emails </li></ul><ul><li>Send out e-newsletter </li></ul><ul><li>Several ways to advertise your business in other social networking sites, groupsites, etc. </li></ul>
  15. 15. The Internet Impact On Your Business <ul><li>Allows you to reach a broader audience. </li></ul><ul><li>Easy to track through Autoresponders. </li></ul><ul><li>Increase sales while you sleep. </li></ul><ul><li>Communicate with customers and develop a relationship. </li></ul><ul><li>Develop an effective referral system. </li></ul>
  16. 16. Training Program <ul><li>N.C.I.A. has a unique program aimed at training established, new or developing businesses or organization how to effectively use the internet to promote what they are doing. </li></ul>
  17. 17. Online Classes <ul><li>Classes can be viewed in the comfort of your home. </li></ul><ul><li>All Classes are recorded in case you can’t attend. </li></ul><ul><li>No special equipment or software-just need internet access </li></ul><ul><li>Weekly live classes </li></ul>
  18. 18. Sample of Classes <ul><li>Basic Internet Tools </li></ul><ul><li>Set-up Facebook Fan Page </li></ul><ul><li>Free Internet Advertising </li></ul><ul><li>Creating An Audience </li></ul><ul><li>Set-up Events (Facebook) </li></ul><ul><li>Add video’s, links, etc to your pages </li></ul><ul><li>Set Up Twitter Account </li></ul><ul><li>Set Up Skype </li></ul><ul><li>Set Up Pay-Pal Account </li></ul><ul><li>How To Create Blogs </li></ul><ul><li>Using Auto-Responders </li></ul><ul><li>Networking </li></ul><ul><li>Using You Tube </li></ul><ul><li>Producing Free Webinars </li></ul><ul><li>Free Teleseminars </li></ul><ul><li>Internet Radio Show </li></ul><ul><li>Attracting People To Your Site </li></ul><ul><li>Keywords/Meta Tags </li></ul><ul><li>Creating PowerPoint Presentation </li></ul><ul><li>Creating A Newsletter </li></ul><ul><li>How To Blast All Social Sites </li></ul><ul><li>How To Set-Up an Email Blast </li></ul>PLUS, MUCH, MUCH MORE!
  19. 19. Low, Low Price For Members <ul><li>National Christians In Action (N.C.I.A.) is a non-profit (501c3) organization designed to assist the community elevate to success. </li></ul><ul><li>Our membership is only $10.00 per year! Enjoy the benefits of being a part of our outreach ministry. </li></ul>
  20. 20. N.C.I.A. Computer Lab <ul><li>$50.00 consultation fee-waived for N.C.I.A. members. </li></ul><ul><li>$30.00 per month, $20.00 per month for N.C.I.A. members. </li></ul><ul><li>No additional charges. </li></ul><ul><li>Limited time offer for the first 50 people. </li></ul><ul><li>PACKAGE VALUE $75.00 per month </li></ul>

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