Using social media can boost a health care organization’s Search Engine Optimization (the degree to which it can be found via internet searching)
Social media allow a hospital, as one administrator put it, to “go where the people are.”</li></li></ul><li>Important to ‘Be There’ - Managing a Crisis in a New Media World<br />Being visible, honest and timely are the most important<br /><ul><li>In a crisis, the last thing you should do is assume it will all blow over, or that word will not get out. Definitely not true, particularly in the age of Twitter, Facebook and other forms of social media. Playing possum will not make the situation go away. To use an old advertising tagline, "inquiring minds want to know."
If you're not visible and discussing the matter publicly, you're leaving the facts open to interpretation
If you provide a statement to the media, post it on your web site. If you have a recorded message from your president, post that on your web site and link to it through Twitter. If you have a Facebook account, post your video there and post your official statement on your Facebook fan page. </li></li></ul><li>Social Media in Healthcare Marketing<br /><ul><li>Reach Mainstream Media
70% of journalist use social networks to assist in reporting, according to PRWeek
Need to leverage social media channels in order to achieve coverage in mainstream media & industry publications
Organizations use social media channels, including blogs, forums and microblogs to share success stories from out-of-the-ordinary operations or treatments, medical research or other significant achievements
Aurora Healthcare tweeted a knee operation in April, it received significant media attention from mainstream media and industry publications, including Good Morning America, Local public radio networks and Hospital Management Magazine