Social Media Contests: A Perspective
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Social Media Contests: A Perspective

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Everyone wants to make a splash with their brand and contests and sweepstakes are usually first in line when it comes to that. ...

Everyone wants to make a splash with their brand and contests and sweepstakes are usually first in line when it comes to that.

See how you can take a traditional contest and make it SOCIAL!!

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Social Media Contests: A Perspective Social Media Contests: A Perspective Presentation Transcript

  • Social Media Contests
    The Rules of Engagement
  • Social Media Drives Brand Affinity
  • Social Media Contests
  • Social Media – ‘Current Experience’
    Leverage the current social channels to promote engagement through unique campaigns and drive further awareness of the product using social media & online media together!
  • Social Media Sweepstakes: The Rules
    Social media contests need to ignite excitement, be genuine & fun!
    Will this contest significantly contribute to your overall customer base?
    Social media contests should include 5 tips:
    Should meet a specific marketing goal
    Be creative (video contests, personal stories, photo contests, UGC related)
    Leverage social channels (Facebook, Twitter, YouTube, Flickr)
    Finish the contest (don’t go too long, typical contest runs 4-6 weeks)
    Measure the contest
  • Marshall’s - $5,000 Wardrobe Contest
    • Contest requires you to become a fan of the page to enter
    • Answer a question based on the campaign’s online videos gets you a key, each key earned, $1 is donated to charity
    • Each successful entry has the fan come back to the Fan Page every Wednesday to see if their key unlocks a ‘virtual wardrobe’ worth $1,000
    • Live, interactive grand prize event was streamed from NYC and brought to everyone via Ustream
    • Can watch event on:
    • Marshall’s Fan Page
    • Marshallsonline.com
    • Fashion bloggers (Influencers)
  • Social ‘MEDIA’ Engagement
    • TV spots tagged with a ‘drive to’ Marshalls’ Facebook page
    • Included voiceover
    • Homepage buy-outs on top blogger websites such as perezhilton.com
    • Facebook Engagement Ads
    • Become a Fan video unit to showcase this week’s opportunity (behind the scenes extension of TV spot)
    • Become a Fan event ads to help users invite their friends to the April 28th LIVE grand prize event
  • Contact For More Information
    Nicholas Cifuentes
    email: nicholas.cifuentes@gmail.com
    cell: 843 817 3435
    website: http://www.nickcifuentes.com