Social Media Marketing: The 8 Phase Process to Building a Social Network

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Social Media can be confusing, and when you don't know how to start your a plan - you need to act upon it and start building your network in 8 easy steps.

This presentation helps offer guidance and offers insight that you need to build your social media program.

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Social Media Marketing: The 8 Phase Process to Building a Social Network

  1. 1. Social Media Marketing<br />The 8 Phase Process to Building a Social Network<br />
  2. 2. What is Social Media Marketing?<br />
  3. 3. What is Social Media Marketing?<br />Social Media isn’t just about big networks like Facebook and Twitter & <br />just flipping a switch to be there…<br />Social Media Marketing is about brands having conversations! <br /><ul><li>Social Media Marketing is about:
  4. 4. Creating buzz and newsworthy events about Google
  5. 5. Building ways to enable fans to promote a message
  6. 6. Creating relationships
  7. 7. Encouraging users to participate in the dialog
  8. 8. Listening to that conversation
  9. 9. Measuring the impact</li></li></ul><li>Social Media – 8 Phase Process<br />
  10. 10. Phase I: First Question<br />Why Would Anyone Want to Be Your Friend?<br />
  11. 11. Phase II: Document A Plan<br />Support components that apply to you<br /><ul><li> Strategy
  12. 12. Channel creation
  13. 13. Profile creation
  14. 14. Optimization
  15. 15. Distribution
  16. 16. Outreach
  17. 17. Networking
  18. 18. Maintenance
  19. 19. Compliance
  20. 20. Monitoring
  21. 21. Measurement
  22. 22. Reporting
  23. 23. Analysis
  24. 24. Interpretation
  25. 25. Recommendations</li></li></ul><li>Phase III: Deploy Your Platform<br />Profile Channel Setup<br />Content Distribution<br />Integration<br />Outreach<br />Consumer Profiles<br />Blogs<br />7<br />
  26. 26. Phase IV: Establish a Triggered Actions Workflow<br />All social media posts should trigger a series of actions:<br />Post to all major video sites<br />Optimize title, tags and descriptions for Universal Search<br />Post to Facebook, MySpace, & Flickr profiles<br />Alerts friends and fans with a status update & appropriate bulletin<br />Tweet about it<br />Alert bloggers through blog outreach<br />Email blast to your house list<br />Add to email signatures<br />PRWeb RSS feed release<br />Post to your blog and website<br />Measure plays, posts, traffic, leads, etc…<br />
  27. 27. Phase V: Create A Content Schedule<br />Social Workflow Process<br />Create a document that holds all of your social channel messaging in one content stream<br />Collaborative environment for production, modification, legal compliance and approval<br />Ability to schedule content for distribution<br />Process can also be automated using this system in a permission-based online environment <br />
  28. 28. Content Stream Workflow Management<br />Campaign/Event/Promotion<br /><ul><li>Status Updates
  29. 29. Tweets
  30. 30. Bulletins
  31. 31. Photos
  32. 32. Videos
  33. 33. Copy</li></ul> Collaboration<br />Content Stream (Collaborative Publishing Schedule)<br /> Approval<br /> Opportunistic<br /><ul><li>Facebook
  34. 34. Twitter
  35. 35. MySpace
  36. 36. Flickr
  37. 37. YouTube
  38. 38. Blogs</li></ul>Tracking & Analysis<br />10<br />
  39. 39. Phase VI: Build A Social Network<br />11<br />
  40. 40. Phase VII: Communicate & Measure<br />There is a NEED to understand what people are saying about your brand:<br />Blogs<br />Twitter<br />Facebook<br />MySpace<br />YouTube<br />Other social networks<br />Forums<br />Other video sites<br />Images sites<br />Comments (Blogs)<br />Replies (Forums)<br />Blog Outreach posts<br />Analytics Integration (Google, Omniture, Eloqua, etc)<br />Social Monitoring (Radian6) Integration<br />Bitly Integration (Link Shortners)<br />12<br />
  41. 41. Phase VIII: Monitor The Conversation & Reach Out To Influencers<br />13<br />
  42. 42. 14<br />
  43. 43. Contact For More Information<br />Nicholas Cifuentes<br />email: nicholas.cifuentes@gmail.com<br />cell: 843 817 3435<br />website: http://www.nickcifuentes.com<br />

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