Social Media Marketing: The 8 Phase Process to Building a Social Network
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Social Media Marketing: The 8 Phase Process to Building a Social Network

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Social Media can be confusing, and when you don't know how to start your a plan - you need to act upon it and start building your network in 8 easy steps. ...

Social Media can be confusing, and when you don't know how to start your a plan - you need to act upon it and start building your network in 8 easy steps.

This presentation helps offer guidance and offers insight that you need to build your social media program.

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Social Media Marketing: The 8 Phase Process to Building a Social Network Social Media Marketing: The 8 Phase Process to Building a Social Network Presentation Transcript

  • Social Media Marketing
    The 8 Phase Process to Building a Social Network
  • What is Social Media Marketing?
  • What is Social Media Marketing?
    Social Media isn’t just about big networks like Facebook and Twitter &
    just flipping a switch to be there…
    Social Media Marketing is about brands having conversations!
    • Social Media Marketing is about:
    • Creating buzz and newsworthy events about Google
    • Building ways to enable fans to promote a message
    • Creating relationships
    • Encouraging users to participate in the dialog
    • Listening to that conversation
    • Measuring the impact
  • Social Media – 8 Phase Process
  • Phase I: First Question
    Why Would Anyone Want to Be Your Friend?
  • Phase II: Document A Plan
    Support components that apply to you
    • Strategy
    • Channel creation
    • Profile creation
    • Optimization
    • Distribution
    • Outreach
    • Networking
    • Maintenance
    • Compliance
    • Monitoring
    • Measurement
    • Reporting
    • Analysis
    • Interpretation
    • Recommendations
  • Phase III: Deploy Your Platform
    Profile Channel Setup
    Content Distribution
    Integration
    Outreach
    Consumer Profiles
    Blogs
    7
  • Phase IV: Establish a Triggered Actions Workflow
    All social media posts should trigger a series of actions:
    Post to all major video sites
    Optimize title, tags and descriptions for Universal Search
    Post to Facebook, MySpace, & Flickr profiles
    Alerts friends and fans with a status update & appropriate bulletin
    Tweet about it
    Alert bloggers through blog outreach
    Email blast to your house list
    Add to email signatures
    PRWeb RSS feed release
    Post to your blog and website
    Measure plays, posts, traffic, leads, etc…
  • Phase V: Create A Content Schedule
    Social Workflow Process
    Create a document that holds all of your social channel messaging in one content stream
    Collaborative environment for production, modification, legal compliance and approval
    Ability to schedule content for distribution
    Process can also be automated using this system in a permission-based online environment
  • Content Stream Workflow Management
    Campaign/Event/Promotion
    • Status Updates
    • Tweets
    • Bulletins
    • Photos
    • Videos
    • Copy
    Collaboration
    Content Stream (Collaborative Publishing Schedule)
    Approval
    Opportunistic
    • Facebook
    • Twitter
    • MySpace
    • Flickr
    • YouTube
    • Blogs
    Tracking & Analysis
    10
  • Phase VI: Build A Social Network
    11
  • Phase VII: Communicate & Measure
    There is a NEED to understand what people are saying about your brand:
    Blogs
    Twitter
    Facebook
    MySpace
    YouTube
    Other social networks
    Forums
    Other video sites
    Images sites
    Comments (Blogs)
    Replies (Forums)
    Blog Outreach posts
    Analytics Integration (Google, Omniture, Eloqua, etc)
    Social Monitoring (Radian6) Integration
    Bitly Integration (Link Shortners)
    12
  • Phase VIII: Monitor The Conversation & Reach Out To Influencers
    13
  • 14
  • Contact For More Information
    Nicholas Cifuentes
    email: nicholas.cifuentes@gmail.com
    cell: 843 817 3435
    website: http://www.nickcifuentes.com