The Future of Social Media :: 5 Years into the Future

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Social Media, in today's marketing spectrum, has few borders. As time goes on and more marketers are considering social media as one of their integrated marketing programs - it's key to understand where and how these technologies are transitioning as we step into the future.

This presentation is an opinion, but based on factual data that can be found in a number of studies mentioned in this report. It's crucial to understand where social media is going and how it will alter, mostly for the better, your marketing programs and how you can leverage these technologies.

I am always available to speak or present in person, and if interested, please contact me at cifuentesn@loomisgroup.com

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The Future of Social Media :: 5 Years into the Future

  1. 1. The Future of Social Media<br />
  2. 2. The World’s OS is Morphing<br />NOT SOCIAL<br />
  3. 3. The World’s OS is Morphing<br />SOCIAL<br />
  4. 4. Social Media … Growing Quickly Among 35+<br />Facebook (500+ Million Users)<br />The 35-54 year old demo is growing fastest, currently 30% of all Facebook Users<br />The 55+ demo is approximately 10.5%<br />Twitter (106+ Million Users)<br />55 million+ tweets a day<br />650 million search queries per day<br />
  5. 5. A NEW Social OS<br />SOCIAL<br />NOT SOCIAL<br />
  6. 6. The Fundamental Shift – Closed to Open<br />Marketing<br />Media & Content<br />Advertising<br />Business<br />Education<br />
  7. 7. OPEN…The Real Challenge<br /><ul><li>OPEN can mean:
  8. 8. Out of control
  9. 9. Chaotic
  10. 10. Create risk
  11. 11. Feel unsafe</li></li></ul><li>Social Must Be OPEN!<br /><ul><li>Anything related to social media must be kept OPEN
  12. 12. To what level you remain OPEN, your growth rate will be directly related</li></li></ul><li>It’s time to trust Social Media<br />“Brands aren’t defined by campaigns any more, but by the consumer ecosystems we nurture to support them.” ~Michael Mendenhall, Senior VP & CMO of Hewlett-Packard<br />
  13. 13. 5 Years Into the Future...<br />
  14. 14. 12-18 Months: Social Media is CRM<br /><ul><li>The rapid pace of change in technology means that companies need to focus on agility instead of just optimization when it comes to integrating social media and CRM applications
  15. 15. Brands will work to close the gap on effectively managing dialogue with the market in terms of:
  16. 16. sharing information
  17. 17. fast-tracking problems
  18. 18. responding to questions
  19. 19. Both internally and externally with customers, prospects, employees, other stakeholders, and the public</li></li></ul><li>12-18 Months: Digital Jet Lag goes into Red Alert<br />
  20. 20. Filtering & Curation Become a HUGE Business<br /><ul><li>Curation
  21. 21. Collating
  22. 22. Culling
  23. 23. Contextualizing
  24. 24. Connecting
  25. 25. Aggregating
  26. 26. Assembling
  27. 27. Organizing</li></li></ul><li>12-24 Months: Resistance to Change Ends<br />Why are brands resistant to change?<br />Reason #1: The brand is, in general, negative or against all that is new or different<br />Reason #2: The brand is not interested in change, they have other goals that they want to pursue<br />Reason #3: The brand does not understand the message and/or the consequences that the change will have<br />Reason #4: The brand does not trust the person who communicates the initiative<br />Reason #5: FEAR. <br />
  28. 28. 12-24 Months: Privacy becomes a MUST for Users<br />
  29. 29. 12-24 Months: Uprising in Automated Social Agents<br />
  30. 30. 18 Months: Real-time, Social, Mobile: Feedback, Rating, Comments, Tagging<br />
  31. 31. 2 Years: Socially Augmented Reality<br /><ul><li>Why are you pointing your phone at me while we're talking? "Because I want to see if a link to your Twitter profile will hover above your head." Maybe not.</li></li></ul><li>2 Years: Price of Staying in Touch = FREE<br />**Reported from Nokia Siemens Networks <br />
  32. 32. 2 Years: Social ‘BOOKS’<br /><ul><li>Interactive, real-time information will be available through the use of social books</li></li></ul><li>2 Years: Smarter, Social Advertising<br />
  33. 33. 2 Years: One-Way Communication Ends<br /><ul><li>The fortress of one-way communications from a non-trusted source (aka advertising) is crumbling and will become useless within 2 years</li></ul>*TrendWatching: September 2009 Report<br />
  34. 34. 2 Years: Social Advertising Explodes<br /><ul><li>According to the Media Business Report, the researcher estimated marketers spent $800 million in 2009 on social network, word-of-mouth and conversational marketing, up more than 23% over the previous year. Further growth of 35% is expected for 2010 to more than $1 billion.
  35. 35. eMarketer estimates that marketers spent $1.2 billion on paid social network advertising in the US in 2009, rising 7.1% to $1.3 billion in 2010.</li></li></ul><li>3 Years: The Extreme Reputation Economy<br /><ul><li>In the next 3 years, the absence of accurate, real-time and verified data about your brand could soon mean that you don’t exist
  36. 36. Your business is either Social or it’s NOT </li></li></ul><li>3-4 Years: Social Capital Important as $$$$<br /><ul><li>In just 3 years, social capital will become just as important as actual money
  37. 37. API’s will be built out to extend the popularity of social networks beyond a brand’s social assets
  38. 38. Augmented Reality
  39. 39. Applications
  40. 40. Mobile</li></li></ul><li>Example of Social Capital<br />
  41. 41. Where is This Leading To?<br />
  42. 42. The Global Brain: Connecting the Semantic Web<br />The “Global Brain” (GB) is a metaphor for this emerging, collectively intelligent network that is formed by people together with the computers, knowledge bases, and communication links that connect them together.<br />
  43. 43. 3-5 Years:The Global Social Brain<br />
  44. 44. Q&A<br />
  45. 45. 31<br />For copies of this presentation, please contact:<br />nick cifuentes<br />director, social media<br />direct 415-882-9494 x377<br />cifuentesn@loomisgroup.com<br /> <br />Thank You!<br />

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