Secrets to Defining your social media hedgehog for social media success #isummit

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My presentation from iSummit 2012 on defining your social media hedgehog. In social media, analytics are useless without goals and objectives to tie them to. This lays out three questions anyone can use to begin thinking critically about their social media strategy.

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Secrets to Defining your social media hedgehog for social media success #isummit

  1. 1. Defining YourSocial MediaHedgehog @NickCicero #iSummit
  2. 2. Source: eMarketer, SMB Group September 2012 @NickCicero #iSummit
  3. 3. The Fox andthe Hedgehog @NickCicero #iSummit
  4. 4. @NickCicero #iSummit
  5. 5. Good companies may havea lot of skills in a lot ofareas, but great companiesunderstand focus. @NickCicero #iSummit2012
  6. 6. So… @NickCicero #iSummit
  7. 7. @NickCicero #iSummit
  8. 8. $$$ @NickCicero #iSummit
  9. 9. It s more important tohave the RIGHT data, than to have ALL the data. @NickCicero #iSummit
  10. 10. Steps to defining yourSocial Media Hedgehog: @NickCicero #iSummit
  11. 11. What are you deeply passionate about?What can you be What metricsthe best at? show the most success? @NickCicero #isummit
  12. 12. 1) Determine what you are deeply passionate about. @NickCicero #iSummit
  13. 13. @NickCicero #isummit
  14. 14. @NickCicero #iSummit
  15. 15. 2) Define what aspects ofsocial media you can truly be the best at… …and also what you can’t. @NickCicero #isummit
  16. 16. Woodbine, GA 1,409 People - Jul 2011Source: U.S. Census BureauCaptain Stan’s, FB 1,224 Likes - Jul 2012Source: Facebook @NickCicero #isummit
  17. 17. Captain Stan’s could be the best restaurant inWoodbine, GA on Facebook. @NickCicero #isummit
  18. 18. 3) Determine yoursocial economic engine. @NickCicero #iSummit
  19. 19. What metrics are you currently looking at for success?What metrics or actionslead to the most direct sales? @NickCicero #isummit
  20. 20. Frequency @NickCicero #isummit
  21. 21. What are you deeply passionate about? The Community Best Restaurant on Frequency Facebook What metrics show the most success?What can you be the best at? @NickCicero #isummit
  22. 22. @NickCicero #iSummit
  23. 23. @NickCicero #isummit
  24. 24. @NickCicero #iSummit
  25. 25. Social Media Hedgehog:What are you truly passionate about?What can you be the best at in social media?What metrics can show the best success?
  26. 26. Questions?http://nickcicero.com/socialhedgehog

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