17. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
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21. Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
22. Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
23. VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO
77. Advanced My business is growing yours 480.240.9789 [email_address] Maggiore Consulting & Marketing (MCM) was founded by Jennifer Maggiore in 2005. Jennifer is a speaker, educator and blogger (her blog is featured on Alltop.com, founded by Guy Kawasaki) and has spoken for the Arizona Small Business Association, AZMVPs, Renaissance Personnel Group, several real estate groups and more. She has also been featured in FuelNet monthly and The Business Journal of Phoenix. Jennifer has been a guest blogger for the Arizona Small Business Association and has written for the University of Phoenix Alumni Association monthly magazine, Focus . Jennifer has degrees in Journalism and Marketing, and has been using Social Media for more than a decade. She enjoys spending time with her husband, "the best Realtor EVER!", her son and Belgian Malinois Bea, digital photography, travel, pop culture and has "rarely met a bottle of wine I didn't care for"!
Editor's Notes
What is the set of tools? video, text, photo, audio, search, clients, etc. What does it do? What can we use it for? How do we reach our audience here? How is this different? How can we measure success? How do we govern it? What works?
You’ve probably perceived waves of enthusiasm and skepticism. You’re smart enough to keep an open mind but you also want to know how best to approach the opportunity.
What does Twitter do? -- connects people, connects ideas, fosters relationships, builds community How is micro-sharing different from blogging or social networks? -- elements of both but rolled into an extremely convenient, mobile, low-commitment package --It also does a beautiful job of replicating “lost” practices by which humans get to know one another. Sometimes the triviality of the interactions IS the point.
If you’re NOT familiar with Twitter, it is a social networking, communications and publishing hybrid where short bursts of media are shared amongst one-to-many networks. What does THAT mean? You’re ostensibly answering the question “what am I doing?” and you’re sharing that status with the group of people who’ve chosen to follow you. At the same time, you’re following the status updates of the people you’ve chosen to follow. Why in hell would I want to tell you that? Not to mention, tell WHO that?
Creative Commons http://www.flickr.com/people/futileboy/ Ryan Lane
News, direct sales, audience, traffic, relationships, SEO, consumer sentiment, making connections. First it was “just all the techies” then “the social media folks” “the PR people” “the journalists” “the celebrities…” the point is that it is bringing real value to each of these groups in turn.
The AP wire is how we used to sense the world. But now we have Twitter.
If you’re NOT familiar with Twitter, it is a social networking, communications and publishing hybrid where short bursts of media are shared amongst one-to-many networks. What does THAT mean? You’re ostensibly answering the question “what am I doing?” and you’re sharing that status with the group of people who’ve chosen to follow you. At the same time, you’re following the status updates of the people you’ve chosen to follow. Why in hell would I want to tell you that? Not to mention, tell WHO that?
In addition to its core simplicity, the inherent flexibility is incredibly powerful. Like ca. 1992 ThinkPad advertisements: “Use it where you think best” The platform can assimilate into wide range of other environs and context. Content flows into and out of it fluidly, and the engagement model is “Pub-Sub”
In addition to its core simplicity, the inherent flexibility is incredibly powerful. Like ca. 1992 ThinkPad advertisements: “Use it where you think best” The platform can assimilate into wide range of other environs and context. Content flows into and out of it fluidly, and the engagement model is “Pub-Sub”
[STORIES: Comcast, Dell, TJMaxx, Best Buy]
Versions of microsharing inside of companies will connect employees to one another in profound new ways, helping people find mentoring, problem-solving, collaboration, cohesiveness, project management… [STORIES: Original purpose of Twitter; ESME]
These are the specific ways that microsharing can build VALUE for your business. Value can be baked in right from the beginning. Even if you’re “just experimenting” don’t go in blindly. Listen, come up with some ideas and test them. Find ways to do existing business processes that take advantage of the qualities of these new channels.
Listen first Experiment Don’t hype
Excellence: Competency Innovation Value provided Authenticity: Clear and honest about motivations Genuine human voice (where appropriate) Engagement: Listening Responding Providing value
Get familiar with the tools and their potential, and then put them into the hands of your employees, as aspects of Twitter can blend into any deep number of business activities
Mainly, during this aberrant period of mass media. Prior to that, (and to some extent, even during it on local levels,) we can to a very fine understanding of how influence is garnered, bargained, shared
Listen first Experiment Don’t hype
Looking JUST at airline feeds as an example
Asking the business use of Twitter is very like asking the business use of email -- it’s way more versatile than pretty much anyone is using it for yet. We’re learning and adapting new ways all the time. The best thing a business can do is open themselves to the opportunity, acquire literacy, and TRY STUFF
Find out if they are there, and reach out to those you can find. Work to be useful and remember that the message can be even more influential than the individual. Extend from what you “know” but don’t fall into the trap of using old approaches in this new forum Do not despair if they are not there -- even that does not mean it could not benefit your business
Find out if they are there, and reach out to those you can find. Work to be useful and remember that the message can be even more influential than the individual. Extend from what you “know” but don’t fall into the trap of using old approaches in this new forum Do not despair if they are not there -- even that does not mean it could not benefit your business
Pretty much the same way you govern chat, web browsing, smoking breaks, coffee breaks, office gossip, etc. By results.
Engagement & analytics (caveats: follower #s are getting devalued, much can be gamed, and in the end of the day it’s the impact on your business that matters.) By designing results into what you are trying to accomplish and then by measuring whether or not those results are being achieved.
Landscape for business use of Twitter and microsharing generally Business acceptance on Twitter; exemplars New Twitter platforms/tools/strategies coming How to think about brand opportunities in microsharing Off-platform benefits Listening Contributing value What’s on the horizon? What trends should we watch for next More mainstream grasp of the listening opportunity Fecundity as a consumer sentiment engine
What is the set of tools? video, text, photo, audio, search, clients, etc. What does it do? What can we use it for? How do we reach our audience here? How is this different? How can we measure success? How do we govern it? What works?
![Twitter for Business: 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)