6 million unique monthly visitors 55 million visits (+25 million since Nov)
1000% growth Jan 2008 - Jan 2009
20% of online adults 25-34 23% of social network users 27% of bloggers December 2008
Why is it valuable?
How does it work?
What Are You Doing?
The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
Build your network, access better professional relationships, faster knowledge-sharing and leveraged problem-solving
Particularly valuable for Executives, sales and marketing professionals, consultants, freelancers and celebrities.
Companies and Brands
Engage more deeply with consumers and markets in strategic and powerful ways
Drive productivity, value, innovation and human capital growth through better networking and idea-exchange
Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO
How should a business get started?
Background graphic, avatar
Fill out profile completely
Mention your Twitter on your site
Be a good conversationalist
Contribute relevant, useful material
How Best to Approach?
Cultivate standards of
What will work for your organization ?
not so much.
Bearing in Mind…
Twitter can be a great vehicle for a brand extension
if you are willing to produce feeds of cool, useful things
Publish & subscribe environment
The self-serving will flounder. The useful will flourish.
Brands need to work to not be rejected as spam
Influence (was) Attracting attention to yourself
Influence (is) Providing attention and value to others
@sweetamigos your cupcakes are so totally awesome!!! thank you so much! your Rocky Road brownies are the chocolatiest EVER!!
Heading out to meet with a potential client and @gpowell_az.
Just got back from #bruebakers with meeting with @therotaryguy great info maybe tweek his stuff to work with his new endeavor
Branding and relationships
Branding and Relationships
Questions and concerns
What’s the business use of Twitter?
What’s the business use of email?
How do we reach an audience?
What about Twitter etiquette?
Understand the territory
Be clear about why you’re there
Etiquette will drive effectiveness
How do we govern employees’ Twitter use?
You govern job performance.
How can we measure success?
See if they work.
Engagement & analytics -- with caveats
By the currency of success for your brand
Landscape for business use of Twitter and microsharing generally
How to think about brand opportunities in microsharing
What’s on the horizon? What trends should we watch for next?
Advanced My business is growing yours 480.240.9789 [email_address] Maggiore Consulting & Marketing (MCM) was founded by Jennifer Maggiore in 2005. Jennifer is a speaker, educator and blogger (her blog is featured on Alltop.com, founded by Guy Kawasaki) and has spoken for the Arizona Small Business Association, AZMVPs, Renaissance Personnel Group, several real estate groups and more. She has also been featured in FuelNet monthly and The Business Journal of Phoenix. Jennifer has been a guest blogger for the Arizona Small Business Association and has written for the University of Phoenix Alumni Association monthly magazine, Focus . Jennifer has degrees in Journalism and Marketing, and has been using Social Media for more than a decade. She enjoys spending time with her husband, "the best Realtor EVER!", her son and Belgian Malinois Bea, digital photography, travel, pop culture and has "rarely met a bottle of wine I didn't care for"!