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090718 ppolisphere @ Chili Ideas

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    090718 ppolisphere @ Chili Ideas - Presentation Transcript

    1. ppolisphere the plan beyond ppolis Hsiao-hsien Yang (nchild) @ Chili Ideas III This presentation contains privileged or other confidential information.  If you are not the intended recipient, or believe that you have received this  message in error, please do not print, copy, retransmit, disseminate, or otherwise use the information. Also, please delete the copy you received. Thank you.
    2. Agenda The concept & our product The market & our model This presentation is most suitable for potential team members, partners, and investors © 2008-2009 PPolis Inc. Privileged and Confidential 2
    3. “We are what we have.” Russel W Belk
    4. People, their goods, and the relationships between. 4
    5. Love Own Sold Like Watched Listened Want Bought Need Dislike Read 5
    6. Where We Are Standing © 2008-2009 PPolis Inc. Privileged and Confidential 6
    7. Where We Are Standing © 2008-2009 PPolis Inc. Privileged and Confidential ppolis.tw 6
    8. Where We Are Standing © 2008-2009 PPolis Inc. Privileged and Confidential ~/user/nchild 6
    9. Where We Are Going ppolis © 2008-2009 PPolis Inc. Privileged and Confidential 7
    10. Where We Are Going B C A ppolis ppolisphere D G E F Strategic Inflection Point: from a site to an ecosystem © 2008-2009 PPolis Inc. Privileged and Confidential 7
    11. Item Data API Personal Preference API Social Recommendation API 8
    12. © 2008-2009 PPolis Inc. Privileged and Confidential 9
    13. © 2008-2009 PPolis Inc. Privileged and Confidential 9
    14. CD (797) Lab (61) Game (2) Mac (4) DC (1) Book (372) Mobi (1) DVD (81) © 2008-2009 PPolis Inc. Privileged and Confidential 9
    15. Take Your Interests with You © 2008-2009 PPolis Inc. Privileged and Confidential 10
    16. Take Your Interests with You © 2008-2009 PPolis Inc. Privileged and Confidential 10
    17. Take Your Interests with You © 2008-2009 PPolis Inc. Privileged and Confidential 10
    18. Take Your Interests with You OpenID © 2008-2009 PPolis Inc. Privileged and Confidential 10
    19. Retail Sites Go Social © 2008-2009 PPolis Inc. Privileged and Confidential 11
    20. Retail Sites Go Social Owners (2388) Owners (2388) Fans (102) Fans (102) © 2008-2009 PPolis Inc. Privileged and Confidential 11
    21. Market Opportunities © 2008-2009 PPolis Inc. Privileged and Confidential 12
    22. Market Opportunities About company information... © 2008-2009 PPolis Inc. Privileged and Confidential 12
    23. Market Opportunities About company information... Whom do you trust? © 2008-2009 PPolis Inc. Privileged and Confidential 12
    24. Market Opportunities About company information... ? Whom do you trust? Who is a person like me? © 2008-2009 PPolis Inc. Privileged and Confidential 12
    25. Market Opportunities (Con't) Chart: Marketing Tactics in the Economic Downturn Social Networking still the #1 growth area in online marketing even in recession © 2008-2009 PPolis Inc. Privileged and Confidential 13
    26. The General Perception “If you build it, he will come.” build huge global audiences with a free service, and let advertising pay the bills © 2008-2009 PPolis Inc. Privileged and Confidential 14
    27. Here Comes Another Bubble © 2008-2009 PPolis Inc. Privileged and Confidential 15
    28. Here Comes Another Bubble You are not facebook © 2008-2009 PPolis Inc. Privileged and Confidential 15
    29. Here Comes Another Bubble You are not facebook Even if you are... © 2008-2009 PPolis Inc. Privileged and Confidential 15
    30. Here Comes Another Bubble You are not facebook Even if you are... Click-through rate as low as 0.01% © 2008-2009 PPolis Inc. Privileged and Confidential 15
    31. Here Comes Another Bubble You are not facebook Even if you are... Click-through rate as low as 0.01% Demographic data indifferent © 2008-2009 PPolis Inc. Privileged and Confidential 15
    32. The Myth of Segmentation © 2008-2009 PPolis Inc. Privileged and Confidential 16
    33. The Myth of Segmentation In theory, marketing textbook must-read © 2008-2009 PPolis Inc. Privileged and Confidential 16
    34. The Myth of Segmentation In theory, marketing textbook must-read But...TW SNS doing segmentation, please raise your hand! © 2008-2009 PPolis Inc. Privileged and Confidential 16
    35. The Reality Finding someone like you is hard Monetization usually doesn’t come along with popularity Social marketing is more easy to say than do © 2008-2009 PPolis Inc. Privileged and Confidential 17
    36. One Internet Village, Divided Social e-comm. Websites Networks & others © 2008-2009 PPolis Inc. Privileged and Confidential 18
    37. One Internet Village, Divided Social e-comm. Websites Networks & others NT$311.6B ARO: 13581 © 2008-2009 PPolis Inc. Privileged and Confidential 18
    38. One Internet Village, Divided Social e-comm. Websites Networks & others NT$311.6B NT$6.9B ARO: 13581 ARO: 2490485 / 689773 © 2008-2009 PPolis Inc. Privileged and Confidential 18
    39. Platform as an Enabler e-comm. Social Websites Networks © 2008-2009 PPolis Inc. Privileged and Confidential 19
    40. Platform as an Enabler e-comm. Social Websites Networks © 2008-2009 PPolis Inc. Privileged and Confidential 19
    41. Platform as an Enabler e-comm. Social Websites Networks Item Data © 2008-2009 PPolis Inc. Privileged and Confidential 19
    42. Platform as an Enabler e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
    43. Platform as an Enabler Needs, Supply Matching + Collective Filtering e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
    44. Platform as an Enabler Needs, Supply Matching Traffic + Collective Filtering e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
    45. Platform as an Enabler Needs, Supply Matching Traffic + Collective Revenue Filtering e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
    46. Marketers Resources, social feeds, etc. e-comm. Social Websites Networks Data or revenue contributions Developers © 2008-2009 PPolis Inc. Privileged and Confidential 20
    47. Marketers Resources, social feeds, etc. e-comm. Social Websites Networks Data or revenue contributions Developers © 2008-2009 PPolis Inc. Privileged and Confidential 20
    48. Revenue Layers © 2008-2009 PPolis Inc. Privileged and Confidential 21
    49. Revenue Layers Platform layer Marketing Analysis Resource Segmentation Leads © 2008-2009 PPolis Inc. Privileged and Confidential 21
    50. Revenue Layers Platform layer Marketing Analysis Resource Segmentation Leads Application layer Target ADs e-Commerce Commissions Marketing Campaign © 2008-2009 PPolis Inc. Privileged and Confidential 21
    51. Our Visions Everyone counts Every penny counts Every participant wins © 2008-2009 PPolis Inc. Privileged and Confidential 22
    52. Fund one, let a thousand bloom... Thanks for your attention. For more information, please contact hhyang@ppolis.com

    + Hsiao-hsien YangHsiao-hsien Yang, 4 months ago

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