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Blogging for content developers

Blogging for content developers



Slides for talk held at STC Transalpine Chapter meeting

Slides for talk held at STC Transalpine Chapter meeting



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    Blogging for content developers Blogging for content developers Presentation Transcript

    • Blogging for content developers
    • ?
      • Who’s got a blog?
      • Who is taking care of a work blog (either internally or externally)?
      • Who is planning to set up a blog?
      • Who started a blog but gave up after some time?
    • From private to business blogging
      • For myself
      • For freelancers, ext. contractors
      • For your employer
    • Why blog?
      • Provide online sample of writing skills.
      • Learn about new technologies and keep up with development.
      • Become a subject matter expert in your domain.
      • Expand your network (private and business).
    • Why WordPress?
      • Open source and free.
      • Huge community and good support.
      • Lots of new features and bug releases per year.
      • Good separation between design and content.
      • Stable.
      • Good documentation.
      • Lots of plugins and design templates to choose from.
    • WordPress demo
      • Slugs, Permalinks, Trackbacks, Tags, Comments, Pages, Posts, Themes
      • http ://www.chiperoni.org/ wordpress
    • Beyond the current blog hype
      • Blogs are here to stay.
      • BUT it’s not easy to write and communicate effectively…
      • New opportunities for tech. communicators.
    • Benefit for your freelance business website
      • Enhance your business website. Blogging is a good way to make your business website less static.
    • Content ideas I
      • Best case: there‘s a hobby or situation or issue, which you‘ve been dying to write about all along.
    • Content ideas II
      • Point to interesting industry developments.
      • Voice your own opinion on a topic.
      • Publish short howto’s, code snippets, tutorials, extensions, examples.
      • Link to relevant industry developments, which you find during your daily Internet watch.
      • Keep online notes of your personal impression of conferences / shows, or interesting websites.
    • Establishing a business blog
      • Focussed content
      • Frequency
    • Don‘ts
      • Don‘t move into blogging:
        • If you don‘t enjoy writing.
        • If you‘re looking for fast money.
      • Avoid typical marketing glib and press release speak.
    • My very personal benefit
    • Resources for business blogging
      • Good starting point: Robert Scoble, Shel Israel „Naked Conversations“
    • Discussion