Leveraging Social Media to Increase Brand Awareness and Drive Leads
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I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows: ...
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
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