Communications+plan+template a

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Communications+plan+template a

  1. 1. Communications Plan<br />Name of school:<br />Project team:<br />This could include teachers, the principal, school council members, Parent Association members, interested parents,<br />students etc.<br />Date:<br />Template adapted from http://www.eduweb.vic.gov.au/edulibrary/public/schadmin/schops/schoolcomms/sctoolkit-7-gdl.pdf<br />
  2. 2. Background and Scope<br />Start by thinking about how you currently communicate. Are you projecting the right message to the right audience?<br />Take some time to research your current approach to communications. It will help you undertake the next step<br />
  3. 3. Setting Objectives<br />In this field, give a brief background of your communications:<br />• Describe what you do now and what you want to change.<br />• If you have undertaken an audit of your communications needs, list a summary of your findings here.<br />• Is this plan a six-month plan, 12-months, two-years?<br />
  4. 4. School Goals<br />What goals has your school set itself in your School Strategic Plan?<br />Your school’s communications will be more relevant if they link to your school’s goals and targets.<br />
  5. 5. Objectives (Communications)<br />Why do you want to communicate to your audience? Is it to: raise the profile of the school in the local community;<br />develop relationships with local businesses; enhance students career prospects; or encourage parents to read the<br />newsletter more often?<br />Naturally, it is difficult to do everything at once, so keep your objectives realistic. The best communications plans<br />have no more than four objectives.<br />These might include:<br />• increase your school enrolments<br />• change public perceptions of your school<br />• change the media’s perceptions of your school<br />• establish a network of advocates for your school<br />• strengthen parent/caregiver participation at your school<br />• establish a new identity for your school<br />• improve student attendance<br />• improve your teacher retention rate.<br />
  6. 6. Target Audiences<br />Target audience<br />List all of the audiences – local, national, or even international – that you want to reach.<br />These might include:<br />• new and potential parents<br />• existing parents<br />• local community<br />• local media<br />• past or present students<br />• local businesses<br />• your colleagues.<br />
  7. 7. Key Messages<br />Key messages are the messages you want your audiences to remember. The best messages are short and simple.<br />Each of your objectives will have at least one target audience (i.e. parents, local businesses, students). What and<br />how you communicate may need to vary accordingly to each audience. It is important to identify the audience<br />and understand their perspective and current level of awareness. Knowing your audience will help you to select<br />appropriate messages and determine how to deliver them<br />
  8. 8. Evaluation Plan<br />How will you evaluate?<br />
  9. 9. Budget<br />How will you fund costs?<br />What is the priority?<br />
  10. 10. Issues/Risks<br />
  11. 11. Tactics-Group 1<br />
  12. 12. Tactics-Group 2<br />
  13. 13. Tactics-Group 3<br />
  14. 14. Tactics-Group 4<br />

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