IA

to the
rescue
& other tales from
the UX trenches
- Nicole Capuana

Creative Commons License: Some rights reserved by J...
Once upon a time…

Creative Commons License: Some rights reserved by Alyssa L. Miller
In the land of UX
Creative Commons License: Some rights reserved by mollystevens
High demand + $$$

Creative Commons License: Some rights reserved by ~Brenda-Starr~
Build your key

Creative Commons License: Some rights reserved by stevendepolo
UX is a practice

Creative Commons License: Some rights reserved Proxy Indian
We are the bridge

Creative Commons License: Some rights reserved ~MVI~ (warped)
Solving business
problems

Creative Commons License: Some rights reserved by jurvetson
Using the right
tool for the job

Creative Commons License: Some rights reserved 1lenore
A picture is
worth $1M
Removing 2 fields
saves $120,000
Having a
conversation
saves 8 hours of
development
Just jump into
usability testing
Discovery session
uncovers no
product
Even kids can do
UX
Now is the time
In the land of UX
High demand & good money
Build your key
UX is a practice
We are the bridge
Solving busin...
Thank you
You can find me at
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IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

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Using tales from the real world, I'll share how to deliver business value and broaden your UX skills so you use the right tool for the job.

Published in: Design, Technology
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IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland

  1. 1. IA to the rescue & other tales from the UX trenches - Nicole Capuana Creative Commons License: Some rights reserved by JD Hancock
  2. 2. Once upon a time… Creative Commons License: Some rights reserved by Alyssa L. Miller
  3. 3. In the land of UX Creative Commons License: Some rights reserved by mollystevens
  4. 4. High demand + $$$ Creative Commons License: Some rights reserved by ~Brenda-Starr~
  5. 5. Build your key Creative Commons License: Some rights reserved by stevendepolo
  6. 6. UX is a practice Creative Commons License: Some rights reserved Proxy Indian
  7. 7. We are the bridge Creative Commons License: Some rights reserved ~MVI~ (warped)
  8. 8. Solving business problems Creative Commons License: Some rights reserved by jurvetson
  9. 9. Using the right tool for the job Creative Commons License: Some rights reserved 1lenore
  10. 10. A picture is worth $1M
  11. 11. Removing 2 fields saves $120,000
  12. 12. Having a conversation saves 8 hours of development
  13. 13. Just jump into usability testing
  14. 14. Discovery session uncovers no product
  15. 15. Even kids can do UX
  16. 16. Now is the time In the land of UX High demand & good money Build your key UX is a practice We are the bridge Solving business problems Using the right tool for the job Creative Commons License: Some rights reserved kaybee07
  17. 17. Thank you You can find me at
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