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Live fornowppt2 2
 

Live fornowppt2 2

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    Live fornowppt2 2 Live fornowppt2 2 Presentation Transcript

    • PepsiCo Ad Campaign { By: Naomi Cabrera, Mike O’Neil & Samantha Solimini
    • From This  To This All TheWay ToThis  To The History Present Day Of This 
    • The Evolution of Pepsi Logo
    • What makes Pepsi…Pepsi?
    • Celebrity Endorsement
    • Social Media & Sponsoring
    • Innovation,Artistry,YouthChange & time
    •  Campaign released April 30th, 2012  More clearly defines what Pepsi represents  ‚Live for Now‛ is meant to inspire Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms including music/entertainment icons, digital innovation, grand events, and unique partnerships‚Live for Now‛
    •  Nicki Minaj has been a spokesperson for ‚Live for Now‛ After executives heard the lyrics to Nicki Minaj’s song ‚Moment 4 Life‛ they felt they related to their new tagline Joe Jonas has also been named a spokesperson for the new campaign Celebrity Partnerships
    •  ‚Pepsi Pulse‛ platform is an interactive dashboard operating in real time serving pop culture content that ranks tweets, pictures and news from the world of entertainment by popularity  Pepsi.com is the headquarters for Pepsi Pulse – making Pepsi Pulse it’s homepage  Covered in tweets Pepsi Pulse regarding Pepsi as well as hit TV show ‚Xfactor,‛ which isA digital embodiment of ‚Live for Now‛ sponsored by Pepsi
    • “Live for Now” embodies the following branding constructapproaches: Spirit – by characterizing a sense of self and enthusiasm Attitude – by coming off as chic and cool Wholesomeness – by developing a route that suggests clean living, common sense and virtuous lifestyle Values – by containing a value that people respect and one that can be expressed in the brand strategyBranding Construct Approaches
    • ‚’Live for Now’ is the central governing idea for the brand globally‛ -Brad Jakeman, president of Global Enjoyment Brands PepsiCo‚The ‘Live for Now’ positioning will inform theway Pepsi behaves as a brand and is a fantasticfilter through which to create exciting andinnovative partnerships with some of the world’sleading artists and entertainment properties‛ - Simon Lowden, Chief Marketing Officer for PepsiCo