Webmaster Guidelines & SPAM Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
What is SPAM?
What is  not  SPAM? (aka Porn and Junk)
A Few Guidelines Common Definition of Spam On page schemes Keyword stuffing Fake/ stolen content Hidden text Hidden links ...
So you think you’ve got a penalty? <ul><li>Check if you’ve been penalized </li></ul><ul><ul><li>Live Search:  http://webma...
Live Search
http://webmaster.live.com
webmaster.live.com
Cloaking
Cloaking
Upcoming SlideShare
Loading in...5
×

Webmaster Guidelines from all Major Search Engines

10,991

Published on

An overview of how the major search engines define "blackhat" spam techniques. Note - despite what your SEO consultant may tell you, there is no gray area!

Published in: Technology, Business
1 Comment
1 Like
Statistics
Notes
  • If you have any questions about your site and spam or penalties, please feel free to use our online forums (http://go.microsoft.com/fwlink/?LinkID=104591&clcid=0x409) or our feedback form (https://feedback.live.com/default.aspx?productkey=livesearchwebmastercenter&mkt=en-us)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
10,991
On Slideshare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
34
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • Webmaster Guidelines from all Major Search Engines

    1. 1. Webmaster Guidelines & SPAM Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
    2. 2. What is SPAM?
    3. 3. What is not SPAM? (aka Porn and Junk)
    4. 4. A Few Guidelines Common Definition of Spam On page schemes Keyword stuffing Fake/ stolen content Hidden text Hidden links Cloaking Linking schemes Paid Links Link exchanges Doorway pages Deceptive redirects
    5. 5. So you think you’ve got a penalty? <ul><li>Check if you’ve been penalized </li></ul><ul><ul><li>Live Search: http://webmaster.live.com </li></ul></ul><ul><ul><li>Google: http://google.com/webmasters ** maybe ** </li></ul></ul><ul><li>Review the webmaster guidelines </li></ul><ul><ul><li>Google , Live Search , Yahoo </li></ul></ul><ul><li>Identify the issue </li></ul><ul><li>Fix it! </li></ul><ul><li>Request re-evaluation </li></ul><ul><ul><li>Google: http://google.com/webmasters </li></ul></ul><ul><ul><li>Live Search: http://webmaster.live.com </li></ul></ul><ul><ul><li>Yahoo: Sean? </li></ul></ul>
    6. 6. Live Search
    7. 7. http://webmaster.live.com
    8. 8. webmaster.live.com
    9. 9. Cloaking
    10. 10. Cloaking
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×