Webmaster Guidelines from all Major Search Engines

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An overview of how the major search engines define "blackhat" spam techniques. Note - despite what your SEO consultant may tell you, there is no gray area!

An overview of how the major search engines define "blackhat" spam techniques. Note - despite what your SEO consultant may tell you, there is no gray area!

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  • If you have any questions about your site and spam or penalties, please feel free to use our online forums (http://go.microsoft.com/fwlink/?LinkID=104591&clcid=0x409) or our feedback form (https://feedback.live.com/default.aspx?productkey=livesearchwebmastercenter&mkt=en-us)
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  • 1. Webmaster Guidelines & SPAM Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
  • 2. What is SPAM?
  • 3. What is not SPAM? (aka Porn and Junk)
  • 4. A Few Guidelines Common Definition of Spam On page schemes Keyword stuffing Fake/ stolen content Hidden text Hidden links Cloaking Linking schemes Paid Links Link exchanges Doorway pages Deceptive redirects
  • 5. So you think you’ve got a penalty?
    • Check if you’ve been penalized
      • Live Search: http://webmaster.live.com
      • Google: http://google.com/webmasters ** maybe **
    • Review the webmaster guidelines
      • Google , Live Search , Yahoo
    • Identify the issue
    • Fix it!
    • Request re-evaluation
      • Google: http://google.com/webmasters
      • Live Search: http://webmaster.live.com
      • Yahoo: Sean?
  • 6. Live Search
  • 7. http://webmaster.live.com
  • 8. webmaster.live.com
  • 9. Cloaking
  • 10. Cloaking