Web 2.0, AJAX, and CSS Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
Case Study – Arbor Snowboards
Impact on Search Results arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
Alternate Implementation
AJAX & HIJAX Best Practices <ul><li>Down-level experience </li></ul><ul><ul><li>Learn about Hijax:  http://janeandrobot.co...
CSS <ul><li>Can improve performance by separating formatting from content </li></ul><ul><li>Has been abused by Spammers to...
Use HTML Semantically <h1> My Article Title </h1> <p> Scientists reported Wednesday… </p> <span class=“heading1”> My Artic...
ASP.Net and IIS Top Issues <ul><li>Soft 404s when using custom error pages </li></ul><ul><li>Redirects (301s) </li></ul><u...
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Web 2.0, AJAX and CSS - SMX East 2008

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Overview of common SEO issues cause by Web 2.0, AJAX and CSS

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Web 2.0, AJAX and CSS - SMX East 2008

  1. 1. Web 2.0, AJAX, and CSS Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
  2. 2. Case Study – Arbor Snowboards
  3. 3. Impact on Search Results arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
  4. 4. Alternate Implementation
  5. 5. AJAX & HIJAX Best Practices <ul><li>Down-level experience </li></ul><ul><ul><li>Learn about Hijax: http://janeandrobot.com/admin/Pages/seo-developer-resources.html </li></ul></ul><ul><ul><li>Use <noscript> and <object> tags </li></ul></ul><ul><li>Don’t use JavaScript for links </li></ul><ul><li>Remember fragments don’t get indexed </li></ul>http://auto.msn.co.uk/autos/default.aspx?id=AA#found Protocol Hostname Path Query Fragment
  6. 6. CSS <ul><li>Can improve performance by separating formatting from content </li></ul><ul><li>Has been abused by Spammers to try and hide links and keywords. </li></ul><ul><li>No no’s </li></ul><ul><ul><li>White text on white backgrounds </li></ul></ul><ul><ul><li>Font-size = 0 text or links </li></ul></ul><ul><ul><li>Using CSS to place content off-page </li></ul></ul>
  7. 7. Use HTML Semantically <h1> My Article Title </h1> <p> Scientists reported Wednesday… </p> <span class=“heading1”> My Article Title </span> <p> Scientists reported Wednesday… </p>
  8. 8. ASP.Net and IIS Top Issues <ul><li>Soft 404s when using custom error pages </li></ul><ul><li>Redirects (301s) </li></ul><ul><li>XHTML Compatibility </li></ul><ul><li>URL Rewriting </li></ul><ul><li>ASP.Net Canonicalization </li></ul><ul><li>IIS 6 Redirects </li></ul><ul><li>IIS 7 Redirect Patterns </li></ul>
  9. 9. webmaster.live.com

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