Web 2.0, AJAX, and CSS Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008

Case Study – Arbor Snowboards

Impact on Search Results arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+

Alternate Implementation

AJAX & HIJAX Best Practices Down-level experience Learn about Hijax: http://janeandrobot.com/admin/Pages/seo-developer-resources.html Use <noscript> and <object> tags Don’t use JavaScript for links Remember fragments don’t get indexed http://auto.msn.co.uk/autos/default.aspx?id=AA#found Protocol Hostname Path Query Fragment

Down-level experience

Learn about Hijax: http://janeandrobot.com/admin/Pages/seo-developer-resources.html

Use <noscript> and <object> tags

Don’t use JavaScript for links

Remember fragments don’t get indexed

CSS Can improve performance by separating formatting from content Has been abused by Spammers to try and hide links and keywords. No no’s White text on white backgrounds Font-size = 0 text or links Using CSS to place content off-page

Can improve performance by separating formatting from content

Has been abused by Spammers to try and hide links and keywords.

No no’s

White text on white backgrounds

Font-size = 0 text or links

Using CSS to place content off-page

Use HTML Semantically <h1> My Article Title </h1> <p> Scientists reported Wednesday… </p> <span class=“heading1”> My Article Title </span> <p> Scientists reported Wednesday… </p>

ASP.Net and IIS Top Issues Soft 404s when using custom error pages Redirects (301s) XHTML Compatibility URL Rewriting ASP.Net Canonicalization IIS 6 Redirects IIS 7 Redirect Patterns

Soft 404s when using custom error pages

Redirects (301s)

XHTML Compatibility

URL Rewriting

ASP.Net Canonicalization

IIS 6 Redirects

IIS 7 Redirect Patterns

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