URLs and Domains (SMX East 2008)
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URLs and Domains (SMX East 2008)

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Top 6 common issues Microsoft Live Seach sees in URLs and Domains of websites.

Top 6 common issues Microsoft Live Seach sees in URLs and Domains of websites.

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http://dnnseo.blogspot.com 2907
http://blogs.msdn.com 291
http://dnnseo.blogspot.in 85
http://dnnseo.blogspot.co.uk 74
http://dnnseo.blogspot.com.au 64
http://www.bing.com 60
http://dnnseo.blogspot.ca 45
http://dnnseo.blogspot.com.es 31
http://admin-seo.blogspot.com 29
http://dnnseo.blogspot.it 23
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http://my-web-design.blogspot.com 13
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http://translate.googleusercontent.com 12
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http://feeds.feedburner.com 10
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URLs and Domains (SMX East 2008) Presentation Transcript

  • 1. URLs and Domains Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
  • 2. What’s a URL (and where search engines get stuck)
    • http://auto.msn.co.uk/autos/default.aspx?id=AA#found
    Protocol Hostname Path Query Fragment auto.msn.co.uk Subdomain TLD (ccTLD)
  • 3. HTTP Status Codes
    • 200 – Everything’s okay (make sure you don’t return this code on a “Page not Found”!)
    • 404 – File not found
    • 301 – File has been moved
    • 302 – File is temporarily somewhere else
  • 4. Robots Exclusion Protocol – Common Mistakes
    • microsoft.com/robots.txt does not apply to technet.microsoft.com
  • 5. Robots Exclusion Protocol http://janeandrobot.com/post/Managing-Robots-Access-To-Your-Website.aspx
  • 6. Parameter Tracking
    • http://mysite.com/?from=PROMO_1
    • Trap the request
    • Create a cookie with from=PROMO_1
    • Set Cache-Control:no-cache content header
    • Do a 301 redirect to http://mysite.com
  • 7. Duplicate Content
    • When there is more than one URL for the same content
    • http://oreilly.com
    • http://oreilly.com/index.csp
    • http://www.oreilly.com
    • http://www.oreilly.com/index.csp
    • https://oreilly.com
    • https://oreilly.com/index.csp
    Create a few simple rules that will remove duplicate URLs by 301 redirecting all variations to the shortest, most authoritative URL. Often called “Domain Canonicalization” http://janeandrobot.com/post/canonical-url-canonicalization-domain.aspx
  • 8. Duplicate Content – Gateway Pages
    • When a log-in page, or region select page is placed on each URL unless you already have a cookie
    Because search engines don’t support cookies, they may see every URL on your site having the same content
  • 9. Sitemaps
  • 10. Great Tools From Search Engines
    • Live Search ( webmaster.live.com )
      • Crawl Issues (404s, Too many parameters, REP, Bad ContentType)
      • Rank Info (PageRank, DomainRank)
      • Backlinks/Outbound links
    • Google ( google.com/webmaster )
      • Crawl Issues (404s, REP, Timeout, Unreachable)
      • Comprehensive Link Explorer (outbound, inbound links)
      • Set WWW vs. Non-WWW
    • Yahoo ( SiteExplorer.search.yahoo.com )
      • Feedback on URL Parameters
      • Backlinks/ Outbound links
  • 11. Issues Encountered by URL
  • 12. webmaster.live.com