Lecture 3.2 researching your audience lecture slides student notes

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  • Lawyers with a large practice can earn over $200,000 Source: http://www.ivyglobal.ca/lsat/law_salaries.asp
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  • Lecture 3.2 researching your audience lecture slides student notes

    1. 1. Researching youraudienceLecture 3.2University of AlbertaALES 204Nancy Bray 1
    2. 2. HousekeepingQuestions about the assignmentiClickers 2
    3. 3. Important information aboutgrading 3
    4. 4. The bind of teaching 4
    5. 5. Grade InflationSource: http://gradeinflation.com/ 5
    6. 6. Grade Distribution at U of A 6
    7. 7. What’s an A? What’s a B?What’s a C? What’s a D? 7
    8. 8. Lecture Outline1. Why research your audience?2. How to research your audience3. Example: Who are your professors? 8
    9. 9. Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Interpersonal Informative Oral Small Groups Persuasive Written Public Mass Communication Visual Online Define communication and understand a model of communication Describe the role that culture, hierarchy, perception, language, non-verbal behaviour, and generation play in communication 9
    10. 10. Culture Hierarchy PerceptionYou Another person Language Non-verbal Generation 10
    11. 11. 1. Why research your audience? 11
    12. 12. Why bother? 12
    13. 13. 2. How to research youraudience? 13
    14. 14. How toresearch 14
    15. 15. What you want to know: Demographics Psychographic Relationship to you ) 15
    16. 16. AudienceProfiles 16
    17. 17. AudiencePersonas 17
    18. 18. Build a persona 18
    19. 19. Who are your professors? 19
    20. 20. Demographics 20
    21. 21. Your bestguesses 21
    22. 22. Education 22
    23. 23. Source: Matthew Might 23
    24. 24. Source: Matthew Might 24
    25. 25. Source: Matthew Might 25
    26. 26. Source: Matthew Might 26
    27. 27. Source: Matthew Might 27
    28. 28. After the PhD - Part 1 28
    29. 29. After the PhD - Part 2 29
    30. 30. What do your professors do? Research Teaching Service 30
    31. 31. Others at theuniversity Lecturers: Adjunct professors. Researchers Administrators 31
    32. 32. Difficulties ofan academiclife 32
    33. 33. The perks 33
    34. 34. Build a profile 34
    35. 35. Take AwayKnow how to research youraudienceKnow how to build a audienceprofile and personaKnowing about your audiencecan change your perceptionand attitudesRead Chapter 4 in the textbook 35
    36. 36. Photo CreditsSlide 7: divide by mafleenSlide 9: audience by thinkmedialabsSlide 13: mystery man by Peter RemnemarkSlide 23: professor from tulane universitySlide 24: graduation by GoodimagesSlide 25: professor by San Mateo County LibrarySlide 26: mystery man by Peter RemnemarkSlide 27: profile by misteraitchSlide 28: persona by Community Photography now & then ̃ ̃Slide 29: personas by nona cachilup 36

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