PersuasiveSpeakingLecture 8.3University of AlbertaALES 204Nancy Bray 1
HousekeepingMid-term resultsAssignment #2 due on Sunday. Remember the late assignment policy 2
Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Intrapersonal Informative Oral Interpersonal Persuasive Written Small Groups Public Visual Mass Communication Online Describe the role that culture, self-perception and language play in communication Define communication 3
Lecture Outline1. Thinking about a new genre: the persuasive speech2. Purpose and audience3. Expectations of the genre a. Language b. Structure and organization 4
1. Thinking about a new genre:the persuasive speech 5
Questions to ask about a new genre1. What is the purpose?2. Who is the audience?3. What are the expectations of the genre? a. Language b. Structure or organization c. Design and mechanics4. What is the process to produce the genre? 6
Difference between writing andspeaking Writing Speaking • More permanent • Ephemeral (this is • Asynchronous changing) • Indirect relationship • Synchronous between writer and • Direct relationship audience between speaker and audience 8
Informative: Audience and goal Representation of real world Expert Lay Audience 9
Persuasion: Audience and goal How the speaker would like the world to be Speaker Audience 10
What do you want your listener to do? Adoption = Discontinuance = Deterrence = Continuance = 11
Take awayKeep in mind what you wantyour audience to doFocus on this and align yourarguments and presentationaids to this message 38
Photo CreditsSlide 10: Newspapers by NS NewsflashSlide 11: i cant hear you by sea turtleSlide 12: clapping by stu willisSlide 14: sleeping audience by kurafireSlide 15: Matrix fan posterSlide 16: Textbook materialsSlide 17: Take away by Jim Moran 39
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