PersuasiveSpeakingLecture 8.3University of AlbertaALES 204Nancy Bray                        1
HousekeepingMid-term resultsAssignment #2 due on Sunday. Remember the late assignment policy                              ...
Course Map                         Analyze a communicative situation                                  Plan an approach    ...
Lecture Outline1. Thinking about a new genre: the persuasive speech2. Purpose and audience3. Expectations of the genre  a....
1. Thinking about a new genre:the persuasive speech                                 5
Questions to ask about a new genre1. What is the purpose?2. Who is the audience?3. What are the expectations of the genre?...
2. Purpose and audience                          7
Difference between writing andspeaking            Writing                    Speaking •     More permanent          •     ...
Informative: Audience and goal             Representation of real world    Expert                                    Lay  ...
Persuasion: Audience and goal              How the speaker would like                   the world to be    Speaker        ...
What do you want your listener to do? Adoption = Discontinuance = Deterrence = Continuance =                              ...
3. Expectations of the genre                               12
A. LanguageShort sentencesShould sound like spoken languageUse sound to your advantage                                    13
How many wordsper minutes? Audio books = 150 to 160 words per minute Slide presentations = 100 words per minute Auctioneer...
B. Structure Your main message Introduction and conclusion Body                               15
What is yourmainmessage?               16
Proposition offact                 17
Proposition ofvalue                 18
Proposition ofpolicy                 19
Introductions and conclusions10 to 20 % of total speech timeIntro: Take the listener from their world into yoursConclusion...
Monroe’s motivated sequence There are five rhetorical moves you can use to persuade your audience:                        ...
Attentionhttp://www.ted.com/talks/hans_rosling_and_the_magic_washing_machine.html                                         ...
Needhttp://www.ted.com/talks/daphne_koller_what_we_re_learning_from_online_education.html                                 ...
Satisfaction and visualizationhttp://www.ted.com/talks/allan_savory_how_to_green_the_world_s_deserts_and_reverse_climate_c...
Actionhttp://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html                                         ...
How can you persuade them?consistency =social proof =                             26
Maslow’s hierarchy of needs                              27
Fallacies of logic Errors in logic Flawed reasoning                     28
Ad Hominem             29
Red Herring              30
False Division                 31
Hasty Generalization                       32
Slippery Slope                 33
Appeal to Tradition/Novelty                              34
Post Hoc           35
Bandwagon Appeal                   36
Appeal to Authority                      37
Take awayKeep in mind what you wantyour audience to doFocus on this and align yourarguments and presentationaids to this m...
Photo CreditsSlide 10: Newspapers by NS NewsflashSlide 11: i cant hear you by sea turtleSlide 12: clapping by stu willisSl...
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8.3 persuasive speaking lecture student notes

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8.3 persuasive speaking lecture student notes

  1. 1. PersuasiveSpeakingLecture 8.3University of AlbertaALES 204Nancy Bray 1
  2. 2. HousekeepingMid-term resultsAssignment #2 due on Sunday. Remember the late assignment policy 2
  3. 3. Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Intrapersonal Informative Oral Interpersonal Persuasive Written Small Groups Public Visual Mass Communication Online Describe the role that culture, self-perception and language play in communication Define communication 3
  4. 4. Lecture Outline1. Thinking about a new genre: the persuasive speech2. Purpose and audience3. Expectations of the genre a. Language b. Structure and organization 4
  5. 5. 1. Thinking about a new genre:the persuasive speech 5
  6. 6. Questions to ask about a new genre1. What is the purpose?2. Who is the audience?3. What are the expectations of the genre? a. Language b. Structure or organization c. Design and mechanics4. What is the process to produce the genre? 6
  7. 7. 2. Purpose and audience 7
  8. 8. Difference between writing andspeaking Writing Speaking • More permanent • Ephemeral (this is • Asynchronous changing) • Indirect relationship • Synchronous between writer and • Direct relationship audience between speaker and audience 8
  9. 9. Informative: Audience and goal Representation of real world Expert Lay Audience 9
  10. 10. Persuasion: Audience and goal How the speaker would like the world to be Speaker Audience 10
  11. 11. What do you want your listener to do? Adoption = Discontinuance = Deterrence = Continuance = 11
  12. 12. 3. Expectations of the genre 12
  13. 13. A. LanguageShort sentencesShould sound like spoken languageUse sound to your advantage 13
  14. 14. How many wordsper minutes? Audio books = 150 to 160 words per minute Slide presentations = 100 words per minute Auctioneers = 250 words per minutes 14
  15. 15. B. Structure Your main message Introduction and conclusion Body 15
  16. 16. What is yourmainmessage? 16
  17. 17. Proposition offact 17
  18. 18. Proposition ofvalue 18
  19. 19. Proposition ofpolicy 19
  20. 20. Introductions and conclusions10 to 20 % of total speech timeIntro: Take the listener from their world into yoursConclusion: Leave the listener changed 20
  21. 21. Monroe’s motivated sequence There are five rhetorical moves you can use to persuade your audience: 21
  22. 22. Attentionhttp://www.ted.com/talks/hans_rosling_and_the_magic_washing_machine.html 22
  23. 23. Needhttp://www.ted.com/talks/daphne_koller_what_we_re_learning_from_online_education.html 23
  24. 24. Satisfaction and visualizationhttp://www.ted.com/talks/allan_savory_how_to_green_the_world_s_deserts_and_reverse_climate_change.html 24
  25. 25. Actionhttp://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html 25
  26. 26. How can you persuade them?consistency =social proof = 26
  27. 27. Maslow’s hierarchy of needs 27
  28. 28. Fallacies of logic Errors in logic Flawed reasoning 28
  29. 29. Ad Hominem 29
  30. 30. Red Herring 30
  31. 31. False Division 31
  32. 32. Hasty Generalization 32
  33. 33. Slippery Slope 33
  34. 34. Appeal to Tradition/Novelty 34
  35. 35. Post Hoc 35
  36. 36. Bandwagon Appeal 36
  37. 37. Appeal to Authority 37
  38. 38. Take awayKeep in mind what you wantyour audience to doFocus on this and align yourarguments and presentationaids to this message 38
  39. 39. Photo CreditsSlide 10: Newspapers by NS NewsflashSlide 11: i cant hear you by sea turtleSlide 12: clapping by stu willisSlide 14: sleeping audience by kurafireSlide 15: Matrix fan posterSlide 16: Textbook materialsSlide 17: Take away by Jim Moran 39

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