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6.2 the importance of design lecture slides student notes

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  • www.google.ca High contrast between background and text due to large amount of white space Contrast between links and plain text Logo in colour, adds interest to a other wise boring page
  • Transcript

    • 1. The importance ofdesignLecture 6.2University of AlbertaALES 204Nancy Bray 1
    • 2. Housekeeping Assignment #1 results 2
    • 3. Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Intrapersonal Informative Oral Interpersonal Persuasive Written Small Groups Public Visual Mass Communication Online Describe the role that culture, self-perception and language play in communication Define communication 3
    • 4. Lecture Outline1. Why does visual design matter?2. What is visual rhetoric?3. The C.R.A.P. principles of design 4
    • 5. 1. Why does visual designmatter? 5
    • 6. The competition is fierce 6
    • 7. 7
    • 8. 8
    • 9. 9
    • 10. 178 messages a day 10
    • 11. 11
    • 12. 12
    • 13. 13
    • 14. Improving yourvisual design: 14
    • 15. Heatmap of most looked at areas on arésuméEmployers spend an average of 6 seconds with a résumé. 15
    • 16. InfographicsVisual design can help yourreaders understand yourmessage betterDavid McCandless: The beautyof data visualizationhttp://www.ted.com/talks/david_mccandless_the_beauty_of_data_visu 16
    • 17. 2. What is visual rhetoric? 17
    • 18. Beaufort model ofwriting expertise Writing Subject process matter knowledge knowledge Discourse community knowledge Rhetorical Genre knowledge knowledge 18
    • 19. Visual rhetoric is: 19
    • 20. 3. The C.R.A.P. principles ofdesign 20
    • 21. We know when asentence isungrammatical 21
    • 22. We alsorecognizevisualdissonance 22
    • 23. C.R.A.Pprinciples 23
    • 24. 1. Contrast 24
    • 25. 25
    • 26. 26
    • 27. Advice 27
    • 28. 2. Repetition 28
    • 29. 29
    • 30. 30
    • 31. AdviceUsing styles in MS Word 2010:https://www.youtube.com/watch?v=xsFPd7ZEBDo 31
    • 32. 3. Alignment 32
    • 33. 33
    • 34. 34
    • 35. AdviceTemplates in Word 2012:http://office.microsoft.com/en-ca/videos/video-get-started-using-temp 35
    • 36. 4. Proximity 36
    • 37. 37
    • 38. 38
    • 39. Advice 39
    • 40. Take awayKnow what visual rhetoricKnow why design mattersBe able to look at an image andidentify if it adheres to C.R.A.PprinciplesReadings: C.R.A.P. principlesfrom Presentation ZenDesign Cheatsheet 40