Buying a home at their fingertips: How to reach out on the standard and mobile web

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This presentation shows how social networking and access to the web on mobile phones is changing the way that customers shop for homes. It shows how local realtors are using these sites and services to reach out to potential home buyers and why others should pay attention.

This was last presented to the Coos County, Oregon, Board of Realtors on April 21, 2011.

Published in: Business, Technology
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Buying a home at their fingertips: How to reach out on the standard and mobile web

  1. 1. Buying a home at their fingertips How to reach out on the standard and mobile web Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution United04/21/2011 States license. For more information, visit http://www.creativecommons.org
  2. 2. The times they are a-changin Image source: "bookshelf," chotda on Flickr
  3. 3. Not the least for realtors
  4. 4. And that means the ways we reach out to people are a-changin, too
  5. 5. Your customers are there. Are you? People with profiles on social networking sites:Ages 18-29 86%Ages 30-49 61%Ages 50-64 47%Ages 65+ 26% Data source: Pew Internet & American Life Projects May 2010 tracking survey
  6. 6. Its all about content - Blogging
  7. 7. Its all about content - Blogging
  8. 8. Its all about timeliness - Twitter
  9. 9. Its all about timeliness - Twitter Cross-promotion of content
  10. 10. Its all about being social - Facebook
  11. 11. Its all about being social - Facebook More cross-promotion
  12. 12. Its all about being social - Facebook
  13. 13. Its all about pictures - Flickr
  14. 14. Its all about video - YouTube
  15. 15. Its all about networking - LinkedIn
  16. 16. But wait ...
  17. 17. Its all going mobile
  18. 18. And organizations are adapting
  19. 19. Mobile phone use
  20. 20. 85% of people own mobile phonesYounger generations = Higher use Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  21. 21. 40% access the Web on phones Pew Research Centers Internet & American Life Project, April 29-May 30, 2010 Tracking Survey
  22. 22. 25% only use mobile phonesPew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  23. 23. 51% of the younger are mobile-only Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  24. 24. A growing trendPew Research Centers Internet & American Life Project surveys, April 2006-September 2010
  25. 25. A growing trendPew Research Centers Internet & American Life Project surveys, April 2006-September 2010
  26. 26. Thats not a phone
  27. 27. Now thats a phoneAndroid Blackberry iPhone Smartphone = handheld Computer (that happens to make phone calls)
  28. 28. Theres a lot you can doWeb search Phone Calendaring Instant messaging Email Texting Social Internet networking
  29. 29. And thats just what youcan do from the home screen
  30. 30. Some sites are usable on the go Even sites not designed for mobile devices can still be pretty usable on one.
  31. 31. Some not so much Some sites can be pretty challenging to use, especially those that use a lot of Flash(video and interactive) elements
  32. 32. Barcodes are sexyQR codes
  33. 33. Barcodes are sexyScan a barcode, and ...
  34. 34. Barcodes are sexy
  35. 35. Location awareness
  36. 36. Location awareness opens doorsFind nearby Track your Conduct geography-businesses location based searches
  37. 37. Location awareness also sells homes
  38. 38. Handheld house-finder
  39. 39. And there are lots of them Homes.comZillow Trulia Realtor.com
  40. 40. TakeawaysPeople are on social networking sites. You should be, too.Cross-promoting your content across sites can get you moreviews.The web makes sharing multimedia content super-easy. Usethis to your advantage.The mobile web - and smartphones - puts ready access toinformation directly into peoples pockets.Sites look different on the mobile web (and other devices).Keep this in mind while designing websites.Location awareness makes it easier to shop for homes.Embrace services that take advantage of it.
  41. 41. Questions? View this presentation online: http://www.slideshare.net/nbpl/This presentation was made using open source software.Ubuntu Linux LibreOffice Chromium GIMP Shutter AndroidOperating system Impress Web browser Image editor Screenshot utility Mobile operating Presentation program system

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