Your SlideShare is downloading. ×
Buying a home at their fingertips: How to reach out on the standard and mobile web
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Buying a home at their fingertips: How to reach out on the standard and mobile web

625
views

Published on

This presentation shows how social networking and access to the web on mobile phones is changing the way that customers shop for homes. It shows how local realtors are using these sites and services …

This presentation shows how social networking and access to the web on mobile phones is changing the way that customers shop for homes. It shows how local realtors are using these sites and services to reach out to potential home buyers and why others should pay attention.

This was last presented to the Coos County, Oregon, Board of Realtors on April 21, 2011.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
625
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Buying a home at their fingertips How to reach out on the standard and mobile web Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution United04/21/2011 States license. For more information, visit http://www.creativecommons.org
  • 2. The times they are a-changin Image source: "bookshelf," chotda on Flickr
  • 3. Not the least for realtors
  • 4. And that means the ways we reach out to people are a-changin, too
  • 5. Your customers are there. Are you? People with profiles on social networking sites:Ages 18-29 86%Ages 30-49 61%Ages 50-64 47%Ages 65+ 26% Data source: Pew Internet & American Life Projects May 2010 tracking survey
  • 6. Its all about content - Blogging
  • 7. Its all about content - Blogging
  • 8. Its all about timeliness - Twitter
  • 9. Its all about timeliness - Twitter Cross-promotion of content
  • 10. Its all about being social - Facebook
  • 11. Its all about being social - Facebook More cross-promotion
  • 12. Its all about being social - Facebook
  • 13. Its all about pictures - Flickr
  • 14. Its all about video - YouTube
  • 15. Its all about networking - LinkedIn
  • 16. But wait ...
  • 17. Its all going mobile
  • 18. And organizations are adapting
  • 19. Mobile phone use
  • 20. 85% of people own mobile phonesYounger generations = Higher use Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  • 21. 40% access the Web on phones Pew Research Centers Internet & American Life Project, April 29-May 30, 2010 Tracking Survey
  • 22. 25% only use mobile phonesPew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  • 23. 51% of the younger are mobile-only Pew Research Centers Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
  • 24. A growing trendPew Research Centers Internet & American Life Project surveys, April 2006-September 2010
  • 25. A growing trendPew Research Centers Internet & American Life Project surveys, April 2006-September 2010
  • 26. Thats not a phone
  • 27. Now thats a phoneAndroid Blackberry iPhone Smartphone = handheld Computer (that happens to make phone calls)
  • 28. Theres a lot you can doWeb search Phone Calendaring Instant messaging Email Texting Social Internet networking
  • 29. And thats just what youcan do from the home screen
  • 30. Some sites are usable on the go Even sites not designed for mobile devices can still be pretty usable on one.
  • 31. Some not so much Some sites can be pretty challenging to use, especially those that use a lot of Flash(video and interactive) elements
  • 32. Barcodes are sexyQR codes
  • 33. Barcodes are sexyScan a barcode, and ...
  • 34. Barcodes are sexy
  • 35. Location awareness
  • 36. Location awareness opens doorsFind nearby Track your Conduct geography-businesses location based searches
  • 37. Location awareness also sells homes
  • 38. Handheld house-finder
  • 39. And there are lots of them Homes.comZillow Trulia Realtor.com
  • 40. TakeawaysPeople are on social networking sites. You should be, too.Cross-promoting your content across sites can get you moreviews.The web makes sharing multimedia content super-easy. Usethis to your advantage.The mobile web - and smartphones - puts ready access toinformation directly into peoples pockets.Sites look different on the mobile web (and other devices).Keep this in mind while designing websites.Location awareness makes it easier to shop for homes.Embrace services that take advantage of it.
  • 41. Questions? View this presentation online: http://www.slideshare.net/nbpl/This presentation was made using open source software.Ubuntu Linux LibreOffice Chromium GIMP Shutter AndroidOperating system Impress Web browser Image editor Screenshot utility Mobile operating Presentation program system