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Facebook for Businesses

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This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their …

This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.

This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.

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  • 1. Facebook for Businesses Presented by: Katherine Hoppe Director, Coos Bay-North Bend Visitor & Convention Bureau Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution March 24, 2010 United States license. For more information, visit http://www.creativecommons.org.
  • 2. Your customers are there. Are you? People with profiles on social networking sites: Adults (overall) 35% Teenagers 65% Adults age 18-24 75% Data source: Pew Internet & American Life Project's December 2008 tracking survey
  • 3. Facebook Arrrggghhh!!!
  • 4. Facebook Arrrggghhh!!!
  • 5. Three simple steps Step 1: Don’t ignore it. Step 2: Don’t be overwhelmed. Step 3: Experiment and learn!
  • 6. Social media is . . . A conversation
  • 7. Social media is . . . Another form of customer service
  • 8. Social media is . . . Outreach
  • 9. Social media is . . . A way to let customers speak to and for you
  • 10. Social media is NOT . . . Difficult
  • 11. Social media is NOT . . . Time-consuming
  • 12. Social media is NOT . . . Useless
  • 13. The most difficult adjustment for an organization is learning to let go. You cannot place controls on social media. It will take off on its own, whether you want it to or not.
  • 14. What A site to connect with friends, post photos, and generally organize your social life. Who A goodly portion of people under 30. And a growing percentage of those above it. Why Connecting with people on Facebook instantly connects you to all their friends as well.
  • 15. Oh, and here’s another reason Source: Hitwise.com
  • 16. It’s all about friends
  • 17. And staying connected
  • 18. And staying connected
  • 19. And conversation
  • 20. Local businesses are using it
  • 21. For promotion
  • 22. But not just promotion
  • 23. The broken record: It’s conversation
  • 24. Fan comments
  • 25. Even nonprofits are in on the action
  • 26. Managing fan pages
  • 27. Managing fan pages How’s your activity?
  • 28. Managing fan pages It doesn’t just have to be you.
  • 29. Managing fan pages For the stat lovers among you
  • 30. Managing fan pages For the stat lovers among you
  • 31. Advertisements
  • 32. The advantage: Targeting
  • 33. The advantage? Targeting.
  • 34. And guess what else? It’s all going mobile.
  • 35. Facebook I can do that!
  • 36. Questions?
  • 37. Thank you. Check us out on the Web: http://www.oregonsadventurecoast.com http://info.cclsd.org./non Follow us on Twitter: @TravelCoosBay @nblib Download this presentation on slideshare: http://www.slideshare.net/nbpl/facebook-for-businesses