Facebook for Businesses




Presented by:
            Katherine Hoppe
            Director, Coos Bay-North Bend Visitor & ...
Your customers are there.
                              Are you?

      People with profiles on social
           networki...
Facebook


           Arrrggghhh!!!
Facebook


           Arrrggghhh!!!
Three simple steps


      Step 1:
   Don’t ignore it.

      Step 2:
Don’t be overwhelmed.

      Step 3:
Experiment and ...
Social media is . . .




A conversation
Social media is . . .




Another form of customer service
Social media is . . .




Outreach
Social media is . . .



A way to let customers
 speak to and for you
Social media is NOT . . .




 Difficult
Social media is NOT . . .




Time-consuming
Social media is NOT . . .




 Useless
The most difficult adjustment for an
    organization is learning to let go.

You cannot place controls on social media.
 ...
What
      A site to connect with friends, post
 photos, and generally organize your social life.

                      W...
Oh, and here’s another reason




                       Source: Hitwise.com
It’s all about friends
And staying connected
And staying connected
And conversation
Local businesses are using it
For promotion
But not just promotion
The broken record: It’s conversation
Fan comments
Even nonprofits are in on the action
Managing fan pages
Managing fan pages




How’s your activity?
Managing fan pages




It doesn’t just have to be you.
Managing fan pages




For the stat lovers among you
Managing fan pages




For the stat lovers among you
Advertisements
The advantage: Targeting
The advantage? Targeting.
And guess what else?




It’s all going mobile.
Facebook


           I can do that!
Questions?
Thank you.




Check us out on the Web:
http://www.oregonsadventurecoast.com
http://info.cclsd.org./non


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Facebook for Businesses

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This presentations introduces the social networking site Facebook to business owners and shows how businesses and nonprofits in Coos Bay and North Bend are using it to reach out to their customers.

This presentation was last given at the Bay Area Chamber of Commerce's Independent Business Operators luncheon on March 24, 2010.

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Transcript of "Facebook for Businesses"

  1. 1. Facebook for Businesses Presented by: Katherine Hoppe Director, Coos Bay-North Bend Visitor & Convention Bureau Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution March 24, 2010 United States license. For more information, visit http://www.creativecommons.org.
  2. 2. Your customers are there. Are you? People with profiles on social networking sites: Adults (overall) 35% Teenagers 65% Adults age 18-24 75% Data source: Pew Internet & American Life Project's December 2008 tracking survey
  3. 3. Facebook Arrrggghhh!!!
  4. 4. Facebook Arrrggghhh!!!
  5. 5. Three simple steps Step 1: Don’t ignore it. Step 2: Don’t be overwhelmed. Step 3: Experiment and learn!
  6. 6. Social media is . . . A conversation
  7. 7. Social media is . . . Another form of customer service
  8. 8. Social media is . . . Outreach
  9. 9. Social media is . . . A way to let customers speak to and for you
  10. 10. Social media is NOT . . . Difficult
  11. 11. Social media is NOT . . . Time-consuming
  12. 12. Social media is NOT . . . Useless
  13. 13. The most difficult adjustment for an organization is learning to let go. You cannot place controls on social media. It will take off on its own, whether you want it to or not.
  14. 14. What A site to connect with friends, post photos, and generally organize your social life. Who A goodly portion of people under 30. And a growing percentage of those above it. Why Connecting with people on Facebook instantly connects you to all their friends as well.
  15. 15. Oh, and here’s another reason Source: Hitwise.com
  16. 16. It’s all about friends
  17. 17. And staying connected
  18. 18. And staying connected
  19. 19. And conversation
  20. 20. Local businesses are using it
  21. 21. For promotion
  22. 22. But not just promotion
  23. 23. The broken record: It’s conversation
  24. 24. Fan comments
  25. 25. Even nonprofits are in on the action
  26. 26. Managing fan pages
  27. 27. Managing fan pages How’s your activity?
  28. 28. Managing fan pages It doesn’t just have to be you.
  29. 29. Managing fan pages For the stat lovers among you
  30. 30. Managing fan pages For the stat lovers among you
  31. 31. Advertisements
  32. 32. The advantage: Targeting
  33. 33. The advantage? Targeting.
  34. 34. And guess what else? It’s all going mobile.
  35. 35. Facebook I can do that!
  36. 36. Questions?
  37. 37. Thank you. Check us out on the Web: http://www.oregonsadventurecoast.com http://info.cclsd.org./non Follow us on Twitter: @TravelCoosBay @nblib Download this presentation on slideshare: http://www.slideshare.net/nbpl/facebook-for-businesses
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