Responses Of Pharma To Changing Climate
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Responses Of Pharma To Changing Climate

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Provide an update on the current challenges that the pharma industry is facing, and some of the changes that are predicted to occur as a result. Also provide insights on how to build a career in the ...

Provide an update on the current challenges that the pharma industry is facing, and some of the changes that are predicted to occur as a result. Also provide insights on how to build a career in the pharmaceutical industry by embracing the changing environment. Focus on Canadian statistics in some slides.

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  • Full Name Full Name Comment goes here.
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  • Hi Nat,
    Pharma's future will be bright if they can change. In my experience, there is huge reluctance to change and try new things - crazy considering the industry is about innovation in medicine.
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  • Hello Nat,

    Thanks a lot for sharing this presentation. In my opinion it is very well detailed and helpful. It gives us a realistic snapshot of the environment trend in the short medium term. Congratulation.

    Francesco
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  • As a pharma marketer wanna be, I really enjoyed your slide. Wish I was able to attend your presentation.
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Responses Of Pharma To Changing Climate Presentation Transcript

  • 1. Responses of Pharma to a changing climate … with a focus on the Canadian market Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com York University, Schulich School of Business, February 25 2009
  • 2. Snapshot of today’s pharma industry
    • Patent expiries
    • Weak pipeline
    • R&D challenges
    • Filing challenges
    • Promotional restrictions
    • Payer influences
    • Corporate cost cutting measures
  • 3. A peak at pharma in 5 years
  • 4. The market will continue to grow * Ref.: The Chronicle of Healthcare Marketing, ‘The next five years in Pharma’. December 31 2008. * Between now an 2012
  • 5. Mergers and Acquisitions
    • Pfizer and Wyeth
    • Roche’s bid for Genentech
    • GSK expects to make further acquisitions in 2009
    • Win-win for pharma and biotech
      • new products for pharma and funding for biotech
  • 6. Co-promotions Ref.: Nat Bourre. http:www.pharmaceutical-marketing-coach.com
  • 7. Enter generic market
    • Maintain molecule market share with brand + generic version
  • 8. Outsourcing
    • R&D
    • Manufacturing
    • Sales
    • ‘ Between 2003 and 2008, the amount of outsourcing grew from 26% to 36% and it is estimated this number will increase to 50% by 2012.’
    • Ronnie Miller (OPMA, Jan 2008)
  • 9. Promotions
    • More patient-focused vs. brand-focused
    • Use of internet
      • Health 2.0, e-detailing
    • Evolving promotion guidelines (industry association and in-house)
  • 10. Stakeholder Rx influence
    • Greater payer influence (public and private)
    • Greater pharmacist influence
    • Greater consumer influence
  • 11. Specialty Products Ref.: Evaluate Pharma. World Preview 2012. June 2008.
  • 12. Globalization
    • Developing countries
      • Market potential
      • Outsourcing potential
    Ref.: Michael Steiner et al. The Continuing Evolution of the Pharmaceutical Industry: Career Challenges and Opportunities. December 2007.
  • 13. The future of pharma is bright
    • ‘ If you don’t like something, change it. If you can’t change it, change your attitude.’
    • Maya Angelou
  • 14. Opportunities in pharma?
    • YES
  • 15. Expertise to build a pharma career
    • Sales
    • Market research
    • Government affairs / Private payer managers
    • Regulatory expertise
    • Co-promotion partnership management
    • Marketing
    • Agency
  • 16. Highly-valued skill sets
    • ‘ Ability to manage decentralized intellectual capital resources’
    • ‘ Ability to work in joint ventures and across divisions, cultures and countries’
    • ‘Ability to integrate an understanding of intellectual property laws, scientific expertise and business strategy’
    Ref.: Michael Steiner et al. The Continuing Evolution of the Pharmaceutical Industry: Career Challenges and Opportunities. December 2007.
  • 17. Highly-valued skill sets
    • ‘Ability to spur creativity while managing commercially’
    • ‘Knowledge and insight on the decision-making dynamics of payers’
    • ‘Expertise in the functioning and decision-making of regulatory agencies’
    • ‘Human resource skills to help transform pharmaceutical companies’
    Ref.: Michael Steiner et al. The Continuing Evolution of the Pharmaceutical Industry: Career Challenges and Opportunities. December 2007.
  • 18. Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Become a fan of ‘ Pharmaceutical Marketing Coach’ On FaceBook.