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Creating Synergies in Marketing and Market Through Innovative Use of Social Networks;  June 16 2009   The Canadian Institute
 

Creating Synergies in Marketing and Market Through Innovative Use of Social Networks; June 16 2009 The Canadian Institute

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Market Access Managers who work closely with key opinion leaders (KOLs) and influencers (physicians, patients, non-profit, advocacy groups, etc...) can benefit from social media. ...

Market Access Managers who work closely with key opinion leaders (KOLs) and influencers (physicians, patients, non-profit, advocacy groups, etc...) can benefit from social media.

A 10-minute presentation that I delivered on June 16 2009 for The Canadian Institute.

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    Creating Synergies in Marketing and Market Through Innovative Use of Social Networks;  June 16 2009   The Canadian Institute Creating Synergies in Marketing and Market Through Innovative Use of Social Networks; June 16 2009 The Canadian Institute Presentation Transcript

    • Creating Synergies in Marketing and Market Access Through Innovative Use of Social Networks Natalie Bourré Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Drug Pricing and Reimbursement in Canada June 16 2009
    • Marketing & Market Access Best Practices
      • Develop market access strategy early.
      • Facilitate teamwork.
      • Be flexible and open to new ideas.
      • Share insights on the market.
      • Identify and engage with KOLs
    • Social networks … A new set of tools to reach KOLs
    • Health 2.0 ; Social networks for healthcare A natural conversation about healthcare within a group of trusted individual stakeholders
    • Just to name a few …. For ongoing list, go to: http://www.doseofdigital.com/healthcare-social-media-wiki/ and http://health20.org/wiki/Health_2.0_Companies
    • Looking for Health Information is the 4 th Most Popular Internet Information Activity in Canada Zamaria, Charles and Fred Fletcher. Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007. Toronto: Canadian Internet Project, 2008.
    • We Trust a ‘ Person Like Me’ and Doctors Almost Equally Ref.: 2008 Edelman Trust Barometer, http://www.edelman.com/news/showone.asp?id=175
    • Share similar diseases
    • Source: Forrester Inc. Research; blogs.forrester.com ─ April 22, 2009
    • Share similar treatments Share similar causes
    • Others are rating pharma brands (www.iguard.org)
    • Some are giving medical advice
    • Some are sharing tips on obtaining coverage
    • Canadian Doctors Engage in Social Media
    • Social Network Opportunities for Market Access
      • Identify KOLs
      • Monitor
      • Engage (?)
    • Natalie Bourré Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Join the ‘ Pharmaceutical Marketing Coach’ Group on FaceBook, LinkedIn and Ning.