Post:

<div>
                    <span style="font-size:14px;">Pr Future Measurement Summit 2004   Nanette Besson</span><br/>
                    From: <a href="http://www.slideshare.net/nbesson/">nbesson</a>, 2 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_523854"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/nbesson/pr-future-measurement-summit-2004-nanette-besson?type=powerpoint" title="Pr Future Measurement Summit 2004   Nanette Besson">Pr Future Measurement Summit 2004   Nanette Besson</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=pr-future-measurement-summit-2004-nanette-besson-1216738350727807-8&stripped_title=pr-future-measurement-summit-2004-nanette-besson" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=pr-future-measurement-summit-2004-nanette-besson-1216738350727807-8&stripped_title=pr-future-measurement-summit-2004-nanette-besson" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/nbesson/pr-future-measurement-summit-2004-nanette-besson?type=powerpoint" title="View Pr Future Measurement Summit 2004   Nanette Besson on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/pr-evaluation">pr-evaluation</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/pr">pr</a>)</div></div><br /><br />
                    Nanette Besson presents new concepts for PR-Measurement and PR-Evaluation. Continuous evaluation diminishes your process defects, it improves your quality and effectivity.<br /><br />
                    <a href="http://www.slideshare.net/nbesson/pr-future-measurement-summit-2004-nanette-besson">SlideShare Link</a>
                </div>

All Comments(0)
Comments
Notes on Slide 1

« Prev Next »

All comments

Add a comment on Slide 1

If you have a SlideShare account, login to comment; else you can comment as a guest

Favorites & Groups

Showing 1-50 of 1 (more)

Pr Future Measurement Summit 2004 Nanette Besson

From nbesson, 2 months ago

Nanette Besson presents new concepts for PR-Measurement and PR-Eva more

153 views | 0 comments | 1 favorite | 2 downloads

Favorite

+ Group / Event

Download file

More Info

This slideshow is Public

Total Views: 153
on Slideshare: 153
from embeds: 0

Flag as inappropriate

Slideshow transcript

Slide 1:SUMMIT ON THE FUTURE OF MEASUREMENT 2004 Durham, NH, USA Panel 5: The International Future Thursday September 23, 2004 2:35 p.m. to 3:50 p.m. FUTURE OF PR-MEASUREMENT: FUTURE OF PR-MEASUREMENT: A New Approach and a Vision A New Approach and a Vision Dr. Nanette Besson besson@pr-bsc.com NAL Kommunikationsberatung GMBH, Germany www.pr-bsc.com  NAL Kommunikationsberatung GmbH

Slide 2: „Strategic PR-Evaluation” „Strategic PR-Evaluation is the planned, focussed and continuous „Strategic PR-Evaluation is the planned, focussed and continuous measurement and evaluation of the PR process.“ Besson 2004 measurement and evaluation of the PR process.“ Besson 2004. . Control Correction PR Management

Slideshare.net (beta)