Corporate profile
short version
2009
1

Basic principles
Within your own business’s walls
already lies the biggest source of growth.
A well-structured revision and
improvement of working methods in Marketing
and Sales, can only increase revenues and profits.
Is your company ‘’Business- ready’’?
To meet your growth targets, you must be ready to challenge the way
you do things!

About Quotient Marketing
Quotient Marketing is a result oriented management consulting firm targeted
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towards Marketing strategies and Sales management.
Quotient Marketing has developed an effective and distinct reengineering
methodology, providing significant and measurable improvements in revenue
growth, productivity, and asset utilization without capital expenditures.
In order to achieve these growth levels, it is necessary to have a global vision of
Processes, Systems and Behaviour in Marketing and Sales.
Our methodology is the same one used by the most performing large
enterprises.
WE NOW HAVE MADE IT AVAILABLE AND AFFORDABLE FOR SMEs.

2 distinct values
1. We deliver a quick return on investment ROI
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• Founded in 1983, Quotient owes its success and evolution on its ability to
provide real value to its customers and significantly improve their ability to
generate profits.
• Our customers get a substantial 3 for 1 return on their investment within the
first year of implementation.
2. We do not deliver REPORTS.… we deliver RESULTS!
• Many of our customers shy away from management consulting firms. They see
them more as expensive and theoretical report writers that tell you what you
already know.
• Quotient, with it’s result-oriented approach, fills the gap between the cost
cutters and the report writers.
Usually, our customers have already tried a number of improvement programs (such as Lean
Thinking, Six Sigma, the 5S, Kaizen,, etc.)
In spite of good ideas, initiatives that do not deliver fast results are eventually abandoned. This is why
Quotient is 100% dedicated at achieving the results…fast!

The Methodology
Our approach is distinct, very effective and
tailored to help your company be as efficient
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as possible.
The PSC Approach addresses not only the
Processes, but also the Systems and Behaviours.
All corporate goals and actions are then fully
coordinated into your management system.
We apply to Marketing and Sales a methodology
similar to the one used by engineers on the
Supply Chain..
• We analyse operational processes
• We identify potential savings
• We create new processes
• We implement the changes

3 applications
PROACTIVE MANAGEMENT
Marketing
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IQ Marketing is a complete set of practices developed by Quotient to improve the strategic
analysis and the measurement of marketing returns.
The objective is to ensure that all efforts are coordinated towards common goals.
Ventes
IQ Sales, developed by Quotient, is more tactical and aims to improve sales effectiveness by
incorporating the elements of our methodology in your processes and your current systems.
The goal is to ensure the achievement of objectives, in an effective and measurable way.
Reporting
IQ Reporting, developed by Quotient,. is a set of tools that transforms your DATA into structured
information. We treat only key indicators from different sources in order to create Dynamic
Analysis Tools (DAT). These ‘’dashboards’’ are built to better support decision-making and to
facilitate pro active management.

DID YOU KNOW
A surprisingly high percentage of
companies did not
set specific improvement target,
have poorly communicated them
or left them without follow-up
IQ Marketing, developed by Quotient, is a comprehensive and coordinated
approach, systematically applied to marketing.
Intervention programs in marketing typically deliver:
• Clear strategies
• A clear appreciation of the vision, mission and critical success factors
• Improved capacity
• A structured programming and developing new investment products
Product RESULTS: 20-30% in growth
Intervention programs in merchandising typically deliver:
Process • High performance marketing programs adapted to support the business requirements
• Improved segmentation and optimization
• A market mapping
System • A value-added positioning
• Targets identification and characterization
• Segmentation, targeting and positioning
• Synergy that makes the "8P" working effectively
Behaviour • Mileage by reallocating the advertising programs
• A pricing policy based on the value
RESULTS: 10% to 50% improvement in marketing efficiency

DID YOU KNOW
Only 20% of salespeople time is spent in
active selling, at prospecting new clients or
at sales conclusion.
IQ Sales, developed by Quotient, is the scientific, systematic and calculable
approach applied to sales.
After a brief audit of the current situation, we can deliver the following advantages:
• Better targeting sales efforts on activities that generate results
• Improving the accuracy of sales forecasts through a process by objective
Process • Reducing administrative duplication
• Facilitate the common pursuit of activities and income objectives.
System • Better manage decentralized sales teams (multi-branch offices, home office
employees, etc.).
• Allowing all members of the organization to assess the success criteria by:
Behaviour • the same standards,
• the same vocabulary,
• the same objectives,
Evaluation
• the same vision

Most companies are flooded
in DATA,
Reporting
And at the same time, cruelly lack of the vital
information for pro-active management
Analysis & Reports
and decision making
The power of proactive management
PROACTIVE MANAGEMENT
D.A.T. developed by Quotient Marketing, is a set of tools that transforms your DATA into
structured information.
D.A.T. treats only key indicators from different sources in order to create dynamic tables. These dashboards
are built to support better decision-making and to facilitate pro active management.
• Dashboards for marketing / sales
• By actiivity
• By Objectives
• Performance indicators
• Matrix: clients / products
• Account – at risk / in growth
• Product – at risk / in growth
• By regions
D.A.T
• By representatives
Dynamic Analysis Tool
• By quintiles
• By categories, etc. BusIness
DAT Intelligence
DYNAMIC ANALYSIS TOOL

An approach that really works
PROACTIVE MANAGEMENT
Reducing daily operation costs is
essential.
Focussing on revenue growth
with a different approach to Marketing
and Sales, can be priceless.
Productivity and innovations in working
procedures, are values designed usually
for Supply Chain.
We apply them to Marketing and Sales
management.
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Thank you for your interest
Let us meet at your office for only 20 minutes.
You will then be able to compare our Result Oriented Approach,
to the one presently used by your managers.
These could be the most valuable 20 minutes you will invest in your
business!
Quotient Marketing inc.
6664, St-Denis,
Montreal, Quebec
Canada, H2S 2R9
Tel : 514-273-8379
Fax : 514-277-1614
www.quotientmarketing.ca
Normand Béïque, Vp partner Cell: (514) 713-9818
nbeique@quotientmarketing.ca
MEMBRE