Volvo
C30 Road show

Briefing
Bring the Volvo C30 closer to the people by adapting the Above the Line
concept in an activation concept. Period: January 2007. Place: whole of
Belgium (focus on shopping)

Central idea
Activation of the Volvo C30
campaign in three steps:
Presentation Volvo C30 in the
campaign environment
Captation of opinions about the
Volvo C30 & leads
Contest where people could win an
iPod Nano

Central idea
C30 in the train stations:
Brussels south &
Antwerp central

Central idea
C30 road show in shopping streets:
Louizalaan (Brussels), Meir
(Antwerp), Sint-Baafsplein (Ghent),
Place du marché (Liège), Grote Markt
(Hasselt), Rue du Marchovelette
(Namur), Grand Place (Mons)

Results
Train stations: good visibility & more than 1.000 qualified leads.
Shopping streets: good visibility & more than 800 qualified leads