Nokia
Trends Lab

Briefing
Implement Nokia Trends Lab, the international Nokia entertainment
platform, in Belgium and The Netherlands

Central idea
Each event is filmed and turned
into a TV program, broadening
the reach
Each event has a different artist
as mentor, inviting the audience
to participate in the creation of the
event

Central idea
Functionalities of Nokia devices
are integrated in a creative way by
interactive displays, workshops,
tasks such as event reporter and
the show itself

Results
6 events in Belgium and The Netherlands
for a total of over 5000 attendants
20 creative Labs with an average of
20 participants each
Extensive communication
An ongoing experiment!