Nokia
6210 Street Activation

Briefing
Find a brand activation idea that builds awareness
around the Nokia 6210 Navigator

Central idea
Street Activation: Let the 6210
facilitate your daily life
The idea was to let the people
experience the devices
The devices were available in an
incubator and also in the hands of
the hostesses

Central idea
Contest Netherlands & Belgium:
« Do you know the shortest
way to …? »
People were encouraged to go
to the nearest Nokia store and
participate to the pinpoint
contest in store
Prizes:
city trip for 2 (Netherlands)
Nokia 6210 devices (Belgium)

Results
Animation: good & easy way to explain the possibilities of the Nokia 6210
Contest: excellent traffic builder, stores were well located
Full visibility in the streets & in store