KBC
KBC foto op kaart(festival & campustour)

Briefing
Just before summer 2006, KBC
launched “mijnKBCkaart.be”, a
service allowing KBC-clients to
personalise their banccard with a
picture of their choice
The launch had to be supported
Target group : KBC clients

Central idea
A photobox tour on a selection of
festivals. In a special KBC-
photobooth, everyone could take a
picture of himself (and or his/her
friends). Participants received
immediately a fake banccard with
their picture and url
Once at home, the participants
could print his/her picture (or a
different picture) on their banccard,
via myKBCcard.be

Results
4970 pics (382,3/day), 4733 email-addresses
Within a couple of weeks, more than 100.000 clients requested their
personal banccard
Due to the huge success, action was extended to a campus tour