Flair
Shopping Day

Briefing
Organize the shopping experience of the year, stunt
with Flair, provide extra visibility & support the
image of Flair

Central idea
Completely filled day program on the main stage, with uniform looks for all
stands and each year a unique interpretation of the stands that fits in
perfectly to the daily life of Flair readers

Evolving
2005: men daycare, Black Box &
Radio Flair
2006: glitter tattoo, photo wall,
auction your wrong buy
2007: handreading stand, adventure
wall, wedding stand
2008: motor stand, relaxstand &
Milk Inc

Results
2008
84.000 visitors
perfect timing on-stage
fluid assembling & disassembling
all sponsors introduced:
self paying event
excellent survey score