Dodge
Dare Days

Briefing
Increase brand awareness of “Dodge” and its different car models and
build traffic to the dealer. Classical open door days are no longer
effective

Central idea
Create an event full of adrenaline
to generate a stopping power
among the people
Tour route was determined. Each
stop gave the local dealer
the opportunity to invite his
prospects and clients

Central idea
Dodge Benji Jump was the
biggest attraction
Side attractions with rodeo ride,
contest & terrace
Every event day began with a
Promo caravan (8 cars) driving
around the city. Later on the cars
were parked near the Benji

Results
Good visibility and excellent
brand name awareness
Good event organization appreciated by the
car dealers
Lots of free press
Lots of people participated in the event
Lots of click through on the website