Dull party
Liberation Front
No more dull parties!

Briefing
Organize the annual New Years Party for clients &
employees of the BBDO Group (600 guests)
Date: 1st of February 2008

Central idea
Dull Parties Liberation Front =
front against dull parties
Online teasing track as invitation
No-nonsense event with good
food, great performances of Lady
Linn and DJ Bobby Ewing and a
fabulous party!

Central idea
Surprising venue: the basement of Tour&Taxis
No boring speeches and a lounge room for
conversations corresponding gang-city

Results
Happy clients
A great event to
socialize with clients
in an informal way