Rise seo services(www.riseseoservices.com)
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Rise seo services(www.riseseoservices.com)

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SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
As an Internet marketing strategy, SEO considers how search engines work, what actual keywords typed into search. Promoting a site to increase the number of backlinks, or inbou nd links, is another SEO tactic.

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Rise seo services(www.riseseoservices.com) Rise seo services(www.riseseoservices.com) Presentation Transcript

  • Search Engine Optimization (SEO) isthe art of attracting more traffic, andtherefore more business to yourwebsite…
  • Search EngineA web search engine is a tool designed tosearch for information on the World Wide Web..There are the so many number of searchengines………..
  • Search Engine worksSearch engines use indexing softwareprograms, called robots or spiders.These software programs are programmed toconstantly crawl the web in search of new orupdated pages.
  • Examples popular Search Engines:
  • Search Engines statistics 1 . Google – 41.6% 2 . Yahoo – 31.5% 3 . MSN – 27.4% 4 . AOL – 13.6% 5 . Ask Jeeves – 7.0%
  • Search Engine Marketing is important?• 85% of all traffic on the internet is referred to by search engines.• 90% of all users don’t look past the first 30 results (most only view top 10)
  • • Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized.• Cost-effective advertising. And Google is the main site you need to worry about since it receives more than half of the search traffic on the web today.
  • How to:• Get and maintain top 10 rankings on Google, Yahoo, MSN and other major search engines.• Get more visitors, more customers and more sales.
  • Optimize the web pages for search engines?Search engines only list web sites that theyfind relevant to a special topic. You mustmake sure that your web site is such a site.
  • So the process of optimizing your web pagesso that search engines find them relevant iscalled SEO.Only a few web surfers look further than thefirst or second result page of a search engine
  • The best keywords for websiteKeywords are the words that web surfersenter in search engines to find web sites.It is important that your web site has goodrankings for popular keywords that are relatedto the theme of your web site.
  • Its pointless to optimize your web pages forkeywords that nobody uses in the searchengines.In addition, in order to get targeted visitors,the keywords must not be too broad or toogeneral.
  • Right keywords for website? The first step in choosing the right keywords is to make them very specific.• use keyword phrases that consist of two to four words• avoid very competitive keywords
  • • be specific• only check the keywords that are important to you The keywords you use should be relevant for your web site and web surfers should be searching for your keywords.
  • Suppose the keyword of the website WWW.accidentclaimscare.com for which website achieve ranking is• Accident Claim Advice• Injury Claim Advice• Taxi Car Injury• Accident Claims• Vehicle Replacements• Personal Injury.
  • Two Types of Search Engine Optimization ExistSEO can broadly be divided into two types:• On page SEO• off page SEO.
  • On Site Search Engine OptimizationWhen you write your pages with the searchengines in mind, focusing on particularkeyword that the search engines will find andindex your page for, you are doing on pageSEO.
  • On-page SEO includes: ContentContent is king, so be sure to have good, well-written and unique content that will focus onyour primary keyword.Search engines do not need, nor do they reward,duplicate content.
  • Heading TagsPeople hardly ever read every word of a webpage.So when your pages have heading tags, visitorsare able to quickly scan your pages and easily tellwhat they are about.
  • There should only be one of each tag per page,with your most important keyword appearing inthe H1 tag and descending from there in termsof importance
  • Link StructureHow your pages link to one another is important.Important pages on your site should link to oneanother. If you have your site broken into distinctsections, the main pages of each section shouldlink to one another.
  • MetatagsMetatags include a title tag that contains theprimary key phrase, which best describes whatthe page is about. The next important Metatag is called thedescription, an eight to ten word sentence thatdescribes what the page is about.
  • The third Metatag is the keyword tag thatcontains up to six key phrases in order of prioritywhich best describes what the page is about.“Being listed on position 11 or beyond meansthat many people may miss your web site.”
  • Title tag Meta description tag (or first para of text if no meta des has been added)Keywords
  • Alt TagsAn alt tag is the text you see when you mouse-over a photo or graphic on a website.Alt tags are best when they contain a key phrasethat describes in words what the picture is about.
  • Google AnalyticsWe generate and send Google Analytics reportsto you by email that tell you exactly whatkeywords your visitors searched for and evenwhich search engine they used to find your site.
  • We generate and add two sitemaps to thewebsite. Html SitemapIt appears as a web page on your site. The htmlsitemap is helpful to both visitors and searchengines when navigating through your site.
  • XML SitemapIt is a file that lists URLs for a site along withadditional metadata about each URL, so thatsearch engines can more intelligently crawl thesite.
  • The Other Kind of SEOOff Site SEOSearch engine optimization that focuses ongaining incoming links from other sites of highquality is off site SEO.
  • Increase link popularity of websiteGenerally, link popularity is the number ofother web sites that link to your web site.The idea behind this concept is that searchengines think that your web site must beimportant if many other web sites link to yoursite.
  • It is also Important that the other web sitesare related to your web site. Links fromunrelated web sites wont do your own website much good.If the links to your web site include yourimportant keywords in the link text, the effecton your search engine rankings will be muchhigher.
  • If you want to be found for the search term "brown shoes" then its much better to get links like<a href="http://www.example.com">brown shoes</a> If the link to your site includes your search term, search engines think that your web site must be relevant for this search term.
  • How to increase links:a)good contentb)good outbound linksc) Target a list of sites from which you can request inbound links
  • “A small number of inbound links from high-quality, relevant sites is more valuable thanmany links from low-traffic, irrelevant sites.”Build a network of quality backlinks using yourkeyword phrase as the link.If there is no good, logical reason for that site tolink to you, you don’t want the link.
  • When link building, think quality, not quantity.One single, good, authoritative link can do alot more for you than a dozen poor qualitylinks, which can actually hurt you.Give link love, Get link love. Don’t be stingywith linking out. That will encourage others tolink to you.
  • If web site is not ranked? If your web site is not ranked on search engines, take a look at the following tips.• Search engines need some time to pick up new web pages. Most search engines need four to 12 weeks to index new web pages.
  • • Make sure that your web site has enough content• Make sure that you have enough good incoming links• Avoid Flash and other multimedia elements• Dont use welcome pages
  • • Avoid special characters in your URL The following special characters are known to be "search-engine-spider-stoppers":* ampersand (&)* dollar sign ($)* equals sign (=)* percent sign (%)* question mark (?)
  • ConclusionSEO is the process of Internet marketing and isthe most cost-effective means of marketing toyour target visitors.A successful SEO will bring qualified customersand prospects to your website