Gamification in Marketing

Gamification in Marketing Overview

Defining Gamification
Gamification is the integration of game mechanics and game-thinking in non-game marketing and management environments to boost engagement, loyalty and fun!

Game Mechanic Zen

Five Simple Strategies
Points
Leader board
Badges
Challenges
Levels

Coca-Cola announced in September 2011 a multi-media, fully interactive, campaign. Coke Freestyle lets you select your own unique flavour combinations from all of their brands.
Freestyle machines were found in hundreds of popular eateries all across the U.S. including Burger King, Jack in the Box, Five Guys, Boston Market, even some diners, drug stores, gas stations and small, local food chains.
They also included a game app on iphone and android called PUSH+Play. It’s a music-based memory game, using the vending interface as the game board. Customers can climb the leaderboard, share their scores with their friends and unlock 25 different achievement badges as they go.

Coke Freestyle Promotion -Leaderboard / Badges

Totalbeauty.com - Points / Badges

Ebay - Bidding
Ebay utilises gamification processes using a highly effective method of selling and buying.
The method for bidding on items is a game in itself, as the ‘ best ’ player will eventually win the prize by outbidding other challengers.
In the end, the best player is determined by placing the highest accepted bid. It ’ s a competitive rush to constantly bet higher amounts of money on a desirable item against a huge number of anonymous opponents.

Reference
Just like sex, fun sells. The early proof of that can be seen in the amazing success of location-based networks such as Godwalla, MyTown and, and in the breakthrough marketing efforts of major brands like Nike, Coke and Chase.

You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice
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Gamification in Marketing

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