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Emotions in Marketing

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Emotions are powerful triggers in advertising to prompt consumer response. …

Emotions are powerful triggers in advertising to prompt consumer response.

www.b2bwhiteboard.com

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  • 1. Emotions in Marketing Overview
  • 2. Consumer Emotions defined
    • Emotions are bodily changes, together with mental change, influencing one ’ s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior.
  • 3. Emotions are about
    • I am laughing, I am crying, I am enjoying, I am sad, I am upset, I am interesting, I am looking, I am hearing, I am speaking, I am showing, I am..,,,,, Feeling, Love, Anger, Fear, Disgust
  • 4. What are Emotions?
    • We all experience hundreds of emotions and there are no words to explain all of them
    Source : http://photoshop.backata.com/main/322-popo-emotions.html
  • 5. Exhibit 1.0 Eight Families of Emotions Source: Goleman, D. (1998). Working with emotional intelligence. New York: Bantam Books
  • 6.
    • Emotional triggers can be used to evoke feelings among your target audience and move them to action through your marketing messages. 
  • 7. Emotion of Fear
  • 8. Emotion of Anger
  • 9. Emotion of Love
  • 10. Emotion of Enjoyment
  • 11. Emotion of Suprise
  • 12.
    • You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice
    • http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
    http:// www.b2bwhiteboard.com

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