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B2B Business Model Overview
Business Model <ul><li>A hypothetical business model has been developed for Mint Chocolates </li></ul><ul><li>The business...
Business Model VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURA...
<ul><li>You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice </l...
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B2B Business Model

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  1. 1. B2B Business Model Overview
  2. 2. Business Model <ul><li>A hypothetical business model has been developed for Mint Chocolates </li></ul><ul><li>The business model is an excellent tool to communicate your business plan on an A4 sheet of paper. </li></ul><ul><li>It does not replace a more formal or more detailed plan but is an excellent way to communicate your business. </li></ul><ul><li>Try and develop one today! </li></ul>
  3. 3. Business Model VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS <ul><li>Mint offers a vast range of premium chocolates at very affordable prices, to cater for various individual ’ s needs and wants. </li></ul><ul><li>Alliances with local merchandisers </li></ul><ul><li>Agreement with cocoa suppliers in Ghana </li></ul><ul><li>Direct distribution for Mint Cafes </li></ul><ul><li>Wholesalers to serve vendors </li></ul>- The most innovative and creative company making premium chocolate products <ul><li>Daily contact with major vendors </li></ul><ul><li>Customised corporate merchandising </li></ul><ul><li>New product development & promotion </li></ul>- Strict budgeting and allocation of costs; Manufacturing, marketing and operational <ul><li>Imported finished products </li></ul><ul><li>Locally made products </li></ul><ul><li>Service </li></ul><ul><li>Grocery shopper </li></ul><ul><li>High end spenders </li></ul><ul><li>Food catering sectors </li></ul><ul><li>Corporate clients </li></ul><ul><li>Tourists / experience seekers </li></ul><ul><li>Purely chocolate manufacturer </li></ul><ul><li>Premium branding strategy </li></ul><ul><li>Full supply chain control </li></ul><ul><li>Autonomy of staff members </li></ul><ul><li>Have expertise to identify strategies </li></ul>INFRASTRUCTURE CUSTOMER OFFER FINANCE
  4. 4. <ul><li>You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice </li></ul><ul><li>http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 </li></ul><ul><li>www.b2bwhiteboard.com </li></ul>http://twitter.com/#!/b2bwhiteboard
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