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Australian social media trends 2011

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This presentation highlights social media trends in Australia in 2011. …

This presentation highlights social media trends in Australia in 2011.
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  • 1. Australia Social Media Trends 2011
  • 2. 2011 Australian Social Media DataSource: Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011
  • 3. Australian Trends •  Mobile internet 50% penetration amongst online Australians in 2010 •  35 % penetration of smartphones among online Australians •  8% of online Australians use tablet •  [ end 2011 forecast 24% +] •  71% accessing audio or video content online in 2010 and 35% on a weekly basis •  3 in 4 online Australians tap consumer opinion about brands, products and organisations, found in social media •  63% have Facebook profile •  46% have clicked the Facebook ‘Like’ button for a brand, product, org. •  43% share their opinions about brands and products via social media •  53% engaged with a brand or company on a social networking site •  36% engaged with government or politicians on a social networking site Source: Nielsen State of the online market: evolution or revolution? March 2011
  • 4. Australian Facebook DemographicsSource: socialbakers.com
  • 5. Male / Female user ratio
  • 6. Facebook users and demography
  • 7. Facebook places in Australia
  • 8. Australian general information
  • 9. You are welcome to contact Nigel Bairstow at B2BWhiteboard, your source of B2B Asia / Pacificmarketing advicehttp://www.linkedin.com/pub/nigel-bairstow/6/41b/726http://twitter.com/#!/b2bwhiteboardwww.b2bwhiteboard.com