2011 Australian Social Media DataSource: Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011
Australian Trends • Mobile internet 50% penetration amongst online Australians in 2010 • 35 % penetration of smartphones among online Australians • 8% of online Australians use tablet • [ end 2011 forecast 24% +] • 71% accessing audio or video content online in 2010 and 35% on a weekly basis • 3 in 4 online Australians tap consumer opinion about brands, products and organisations, found in social media • 63% have Facebook profile • 46% have clicked the Facebook ‘Like’ button for a brand, product, org. • 43% share their opinions about brands and products via social media • 53% engaged with a brand or company on a social networking site • 36% engaged with government or politicians on a social networking site Source: Nielsen State of the online market: evolution or revolution? March 2011
Australian Facebook DemographicsSource: socialbakers.com
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