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Mobile web everywhere

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an overview of the state of mobile web, challenges and the trends

an overview of the state of mobile web, challenges and the trends

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  • 1. QuickTime™ and a decompressor are needed to see this picture.// mobile web everywhere
  • 2. “But those who ignore the drumbeat formobile do so at considerable risk: Nopresence on mobile devices in 2009 or 2010 isequivalent to no Web site circa 1999 or 2000. QuickTime™ and a decompressor are needed to see this picture.Julie A. Ask, Charles S. Golvin, Michelle de Lussanet, Laura Wiramihardja, ”Understanding Mobile Phone Usage Is The Foundation Of A Mobile StrategyForrester ResearchApril 16, 2009
  • 3. QuickTime™ and a decompressor are needed to see this picture.There are 4.6 billion cell phone subscribersThe global mobile market went past 4.6 billion in 2009 and islikely to cross the 5 billion mark in 2010. The global mobilesubscriptions now represent over 68% of human populationon planet earth. Source: chetansharma.com
  • 4. QuickTime™ and a decompressor are needed to see this picture.In 2009, for the first time ever mobilewas used more to access data than tomake calls. { } Source: Chetan Sharma, via Moconews.com
  • 5. The Apple effect? QuickTime™ and a decompressor are needed to see this picture.iPhone launch was the catalyst for the growth of mobile webFollowing the iPhone’s launch in the U.S. on June 29th, 2007, Apple took the top share of pageviews in July – an astounding market entry clearly demonstrating the demand for devices thatmake it painless to surf the web wirelessly. Source: Quancast mobile web trends, Jan 2010
  • 6. From there on users are flocking to browse the web on mobile QuickTime™ and a decompressor are needed to see this picture. Source: iCrossing, Feb 2010
  • 7. On various screen resolution QuickTime™ and a decompressor are needed to see this picture.240 x 320 is the overall dominantscreen sizeThe difference between the smallest(128 x 128) and the largest (800 x 480)is now a factor of 23. That means thelargest screen is 23 times bigger thanthe smallest one Source: sender11.typepad.com & mobiforge.com
  • 8. Spending time on different activities QuickTime™ and a decompressor are needed to see this picture. Source: Critical Mass, Nielson Mobile, 2008
  • 9. and these are their QuickTime™ and a decompressor are needed to see this picture.popular hang outs Top mobile web properties by unique visitors Source: comScore, December 2009
  • 10. but most of them are still QuickTime™ and a decompressor are needed to see this picture.groping for an engaginguser experience Source: Gomez Inc, September 2009
  • 11. and are willing to give QuickTime™ and a decompressor are needed to see this picture.it more than a chance Source: Gomez Inc, September 2009
  • 12. QuickTime™ and a decompressor are needed to see this picture.// where is mobile web headed
  • 13. 2010 QuickTime™ and a decompressor are needed to see this picture.In 2010 nearly 1.3 billion mobile phoneswill ship globally, and 250 million ofthem will be smartphones.Frost & Sullivan analyst Gerry Purdy predicts that in the U.S.,where smartphone growth is robust, virtually all phones soldwill be smartphones within five years. Source: Juniper Research
  • 14. 2011Touch web will scale up to one million QuickTime™ and a decompressor are needed to see this picture.sitesBy the end of 2010, the forecast is that the mobile Flick Press & Taptouch web will grow to more than 500,00 sites, andto one million sites by the end of 2011.Taptu, the mobile search engine scans nearly 120millions domains, using a cluster of 750 servers anddownloading 750 tetra byte of data to identify Spread Double Tapwhether or not a website is a mobile one made fortouchscreens. Source: Taptu & lukew.com
  • 15. 2012 QuickTime™ and aAndroid OS will move at second place decompressor are needed to see this picture.ahead of Black Berry & iPhone - and willbe 18% of all smartphones sold globally in2012, representing about 94 million usersout of 525 millionSymbian OS used on Nokia mobile with of 196.5 million sold,37.4% share will lead the pack Source; Gartner, October 2009
  • 16. 2013 mobile phones will overtake PCs as the most common Web access device worldwide Worldwide Smartphone sales to end user by OS in 1Q10 (thousands QuickTime™ and a decompressor are needed to see this picture. of units) 24,069 44.3 17,825.3 48.8 Symbian 10,552.6 19.4 7,533.6 20.6 Research in Motion 8,359.7 15.4 3,848.1 10.5 iPhone OS 5214.7 9.6 575.3 1.6 Android 3706.0 6.8 3,738.7 10.2 MS Windows Mobile 1993.9 3.7 2540.5 7.0 Linus 404.8 0.7 445.9 1.2 Other OS 44,301.4 100.0 36,507.5 100.0 Overall, smartphone sales increased 48.7% year-over year to 54.3 million units, accounting for 17.3% of all handset sales, up from 13.6% in Q1 2009 Source; Gartner, January 2010
  • 17. 2014 QuickTime™ and a decompressor are needed to see this picture.Location-based local search andinformation services areestimated to be used by nearly 1.5billion mobile usersTotal revenues from all mobile location-basedservices are expected to reach $12.7 billion by 2014 Source: Juniper Research
  • 18. 2015The mobile data traffic footprint of a QuickTime™ and a decompressor are needed to see this picture.single mobile subscriber in 2015 could veryconceivably be 450 times what it was 10years earlier in 2005. And along withinternet browsing; Mobile TV, a lightversion of video conferencing, simplegames and multimedia, MMS, SMS, andemail are all set to become a part of theconsumer life.It is estimated Western Europe and APACwill account for over 60% of global mobiledata traffic. Source: Global Mobile Data Traffic Forecast Update, Cisco 2009
  • 19. Mobile experience eco-system is QuickTime™ and a decompressor are needed to see this picture.expanding• mobile phone payment platforms• ID recognition• location based search & applications• Image based search camera• Augmented Reality• And mobile website have click-to-call or click-to-SMS link Graphic: flickr.com/photos/mobigates/1371048026/
  • 20. Above all mobile is fast evolving as the QuickTime™ and a decompressor are needed to see this picture.most social of all gadgets?
  • 21. “Social media is a natural sweet spot for QuickTime™ and a decompressor are needed to see this picture.mobile since mobile devices are at thecenter of how people communicate withtheir circle of friends, whether by phone,text, email, or, increasingly, accessingsocial networking sites via a mobilebrowser. ” comScore, March 2010 Graphic: mehtainc.com/blog
  • 22. Camera Always on ID identification Voice BluetoothMobile, interactive & Social QuickTime™ and a decompressor are needed to see this picture. Conversationsocial experience GPS al Emailon-the-go Data MMS / SMS Personal Convenient Emotional (Small & mobile) equity (Frequently used & Personal personalized) contacts
  • 23. QuickTime™ and a decompressor are needed to see this picture.A whopping 30.8 percent ofsmartphone users accessed socialnetworking sites via their mobilebrowser in January 2010By comparison, just 6.8 percent of feature phone usersaccessed social networking sites on their mobile phones Source: comScore, March 2010
  • 24. QuickTime™ and a decompressor are needed to see this picture.Adoption of social media viamobile seems to be outpacing theadoption of more traditional mediaon mobileAccess to Facebook via mobile browser grew 112percent in the past year, while Twitter experienced a347-percent jump. MySpace attracted 11.4 million users,approximately half that of Facebook, in January 2010. Source: comScore, March 2010; logos from scrapetv.com, memberclicks.com
  • 25. QuickTime™ and a decompressor are needed to see this picture.As the screen gets bigger, the processorbecomes faster business need to find its placeon the mobile web
  • 26. QuickTime™ and a decompressorare needed to see this picture. Nazim Iqbal UX architect, mobile & social media enthusiast ACD - SapientNitro Twitter@nazim_iqbal Linkedin: http://in.linkedin.com/pub/nazim-iqbal Blog: semanticsandvisuals.com Email: nazim.iqbal@gmail.com