OBA @ EC Google Book Hearing

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    OBA @ EC Google Book Hearing - Presentation Transcript

    1. The BRR : A U.S. Class Cartel
      Peter Brantley
      for the
      Open Book Alliance
      and the
      Internet Archive
    2. Open Book Alliance
      Promote fair and flexible solutions aimed at achieving a more robust and open system for digital books online.
      We are contra Google, AAP and the AG’s effort to monopolize the access, distribution and pricing of the largest digital database of books in the world.
    3. OBA members (Sept 2009)
      Amazon
      American Society of Journalists and Authors
      Council of Literary Magazines and Presses
      Internet Archive
      Microsoft
      National Writers Union
      New York Library Assoc.
      Small Press Distribution
      Science Fiction & Fantasy Writers of America
      Yahoo!
    4. BRR as a cartel
      We believe the BRR functions like a cartel ...
      Formed through a union of two class parties combined into a single larger class –
      Sub class of authors
      Sub class of publishers
    5. BRR does 2 different things
      BRR functions as –
      Rights Registry
      Business Agent
    6. BRR ill-matched
      The BRR can only negotiate on behalf of Registered Rightsholders. It cannot license orphans or any other unregistered works to other parties (up to 50 percent).
      Google exploits all books via U.S. class action.
    7. No orphan competition
      BRR can only externally negotiate on behalf of registrants but can develop new business models with Google without any constraint.
      Competitors would be unable to access the orphan works and therefore cannot develop products and services matching database in comprehensiveness.
    8. Licensing subscriptions
      A comprehensive collection –
      {claimed + unclaimed} books –
      is compelling for both search and subscription offerings.
      With Google granted a monopoly to unclaimed works, they would exercise a monopoly over subscriptions for the most comprehensive collection available.
    9. BRR’s copyright “gift”
      The BRR does not hold rights for traditional print (hardback / soft cover) publishing.
      It would hold rights over any new initiatives, including e.g. downloadable ebooks, pay-per-view services, print on demand, etc., that could disrupt existing publishing business.
    10. Impact on publishing
      Print on Demand permit publishers to abandon traditional printing patterns.
      Publishers could choose to sell e- / p- books only through the BRR, so – they could collude to exert monopoly pricing over their titles (e.g. boycott Amazon, Indigo, etc).
    11. Pricing coordination
      Because rightsholders combine their interests into a single Book Rights Registry, Google is empowered to coordinate pricing amongst thousands of competitors for optimal return.
      Almost certainly a per se violation of the U.S. Sherman Antitrust Act; else, then under the “rule of reason”.
    12. No incentive for opt-out
      Rightsholders could individually opt-out ...
      but there is no incentive for them to do it!
      One is unlikely to obtain better revenue cf. to a cartel maximizing prices algorithmically for all competitors with omniscient information.
    13. Price fixing inefficient
      Even if one were to argue that collective pricing of orphan works was necessary ...
      Nothing supports cartel-based price-fixing among registered Rightsholders.
      (N.B.: Google could have immunized itself by requiring that individual rightsholders specify their own pricing.)
    14. No precedent
      U.S. oversight of ASCAP and BMI is a poor comparison to the BRR’s business function.
      The DOJ has imposed rigorous conditions on those entities and has continued to monitor their compliance even decades later with many reforms; no similar oversight has yet been proposed for the BRR.
    15. Monopsonist
      The BRR is bound to Google as the exclusive distributor for orphan works – even if market conditions suggested Google was a poorly performing partner.
      Google would become a monopsonist for commercialization of all orphan works.
      (monopsonist = 1 buyer, many sellers).
    16. Possible cure
      Modification of the proposal might begin with compulsory licensing of the database, possibly combined with new orphan works legislation or other remedies. The course of conduct here, coupled with market entry impediments, such as competitors’ inability to secure orphan works, makes compulsory licensing particularly appealing.
    17. BRR as a rights registry
      BRR also functions a rights registry.
      Book rights data recording functions should be defined by cross country regulations. Arrow is one good start at this.
      (Books are inherently international works).
    18. BRR should be interoperable
      We need not simply U.S. registries ... and
      EU registries, and African registries, and ... .
      We need a single registry framework, or interoperable registries, able to exchange stipulated data elements using machine statements (e.g. XML).
    19. Attributes not assertions
      Focus on rights attributions –
      Published in the U.S., 1964, (CR) not renewed; Spanish edition published 1965; not renewed.
      Not on rights assertions –
      Public domain in the U.S..
      The organization using digital content is best placed to make a risk determination based on available rights information.
    20. Settlement should not pass
      “ The future of public access to the cultural heritage of mankind embodied in books is too important to leave in the hands of one company and one registry that will have a de facto monopoly ... .”
      Pamela Samuelson
      Professor of Law and Information
      UC Berkeley
    21. Thanks
      peter brantley
      co-founder, Open Books Alliance
      and
      director, bookserver project
      internet archive
      the presidio, san francisco, ca
      @naypinya (twitter)peter@archive.org

    + naypinyanaypinya, 2 months ago

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