Gamification Background In 2007, the Gamification industry was invented by Bunch Ball . In 2008 , the first document about Gamification was released The actual implementation of Gamification started in year 2010, as the new trend was broadcasted through industry players and conferences .
Gamification and psychology :Fogs behavioral model three factors: Motivation Ability Trigger Those three factors should be applied to achieve a powerful Gamification technique.
Foursquare and Radio shack In August 2010, the two companies made a contract RadioShack starts a 30 days marketing test A coupon was offered to those who checked in the store In Christmas season ,RadioShack offered a badge of 20 % discount to those whoCheck in RadioShack stores and otherLocations RadioShack revenues increased.
Pitfalls .. Using Gamification in a broken business • Ignoring the product quality • Bad marketing plan
Pitfalls .. Pointsification and Badgification
Conclusion Gamification is not just a game in an online business or e-commerce website ,it is a strategic way of engaging more customers to a certain product or website .Gamification and a good business management can make very successful business