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The Promotion
MIX
Whit is Promotional Mix?
• The Promotional mix is a combination of the
different types of promotion.
• Promotion keeps the...
Advertising
Ingredients
of the
Promotion
Mix
Sales Promotion
Personal Selling
Direct Marketing
Public Relations
Advertising
• Any paid form of non-personal presentation and
promotion of ideas, goods, or services.
• Reaches large, geog...
Sales Promotion
• Short-term incentives to encourage the purchase
or sale of a product or services.
• Makes use of a varie...
Public Relations
• Building good relationships with the
company’s various publics (stakeholders,)
building up a good corpo...
Personal selling
• The personal presentation by the firm’s sales
force for the purpose of making sales and
building strong...
Direct Marketing
• Involves making direct connections with
carefully targeted individual consumers to both
obtain an immed...
The promotion mix
The promotion mix
The promotion mix
The promotion mix
The promotion mix
The promotion mix
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The promotion mix

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Transcript of "The promotion mix"

  1. 1. The Promotion MIX
  2. 2. Whit is Promotional Mix? • The Promotional mix is a combination of the different types of promotion. • Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. • The ongoing activities of advertising, sales promotion, Public Relations ,personal selling and direct marketing are often considered aspects of promotion.
  3. 3. Advertising Ingredients of the Promotion Mix Sales Promotion Personal Selling Direct Marketing Public Relations
  4. 4. Advertising • Any paid form of non-personal presentation and promotion of ideas, goods, or services. • Reaches large, geographically dispersed audiences, often with high frequency. • Impersonal; one-way communication • The major tools are: Print Media Broadcast Media Outdoor Media Internet & Website
  5. 5. Sales Promotion • Short-term incentives to encourage the purchase or sale of a product or services. • Makes use of a variety of formats: Discounts, premiums, coupons, contests, etc. • Attracts attention, offers strong purchase incentives • Not effective at building long-term brand preferences • Stimulates quick response.
  6. 6. Public Relations • Building good relationships with the company’s various publics (stakeholders,) building up a good corporate image. • The major tools are Press Releases, Sponsorships , Special Events, Web Pages. • To enhance the positive aspects and minimize negative factors related to products and organization.
  7. 7. Personal selling • The personal presentation by the firm’s sales force for the purpose of making sales and building strong customer relationships. • Most effective tool for building buyers preferences, convictions, and actions. • Personal interaction allows for feedback and adjustments. • Relationship-oriented.
  8. 8. Direct Marketing • Involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships. • Many forms: Telephone marketing, direct mail, online marketing, etc.
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