L’oréal

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L’oréal

  1. 1. L’ORÉAL “ Because It Is Worth It”
  2. 2. Group Members • Hoq, MD. Ashraful • Morshed, Farzana • Khan, Ali Akbar • Hasan, Nayemul -------------- 12-20454-1 -------------- 11-19685-3 ------------- 12-21714-2 ------------12-20743-1
  3. 3. Preview • • • • • • • • • The History Of the company Operation Product Target HRM & Its Policies Recruitment & Selection Compensation & Benefits Negative & Positive Policies Conclusion References
  4. 4. The History Of the company… • In 1907, a young French chemist Eugéne Schueller developed an innovative colour formula; • In 1909, he registred his own company; • In 1920, the small company employed 3 chemists; • In 1912, Eugéne Schueller started to export his products; • In 1933, he created and launched Votre Beauté, a magazine devoted to women; • In 1953, L„Oréal won an advertising Oscar.
  5. 5. Operation • L'Oreal is the world largest cosmetics and beauty company. They have over 500 products. • This brand concentrates on: • Hair color • Skin care • Sun protection • Make up • Perfumes • Hair care
  6. 6. Product Target • L‟Oreal is mainly used for the younger people like teenagers as most of their products involves make up which most teenagers like. • L'Oreal also targets their products to older women. • Their slogan “because we‟re worth it” shows that the product is a luxury product which suggests it is could be expensive. • L'Oreal's product, reached the top 100 brands of The Brand Trust Report published by Trust Research Advisory in India
  7. 7. HRM - Mission • “To attract & retain the talent needed to achieve the broader business mission.” • • • • • • Management head- Frederic Roge, President & CEO. In 2013, employees recorded at 72,600 . Strategic committee consists of 13 members. In 130 country's 50,500 people employed. 2,900 employed for Research & Development. 42 manufacturing plants employed 14,000.
  8. 8. Recruitment & Selection • • • • • • Leadership skills, Analytical skills, Communication skills. Business flair & entrepreneurial mindset. Tropical & talented personalities. Vigorous management trainee program. Continuous recruitments. Ranked most attractive employers.
  9. 9. Compensation & Benefits • • • • Bikes- for –work scheme & childcare voucher. Life style perks on health & well being. Strong confidence. Discount on L'Oreal products. • Worldwide Profit Sharing.
  10. 10. HRM Policies • Leadership on innovative products with quality & effectiveness. • Respond to aspiration of consumers. • Provide the best in cosmetics to men & women all over the world.
  11. 11. Policies Positive Sides • Concrete & meaningful steps on reducing carbon emissions. • Named household sector leader by Climate Counts. • Respect the standards of excellence. • Promote the emergence of a diversified ecosystem. • Measure & report the progress.
  12. 12. Negative Policies • The company has recently faced discrimination lawsuits in France related to the hiring of spokes models and Institutional racism. • In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands. • Therapeutic Goods Administration, Australia withdrew advertising regarding wrinkle removal capabilities.
  13. 13. Conclusion • The L‟Oreal Group is the world‟s largest cosmetics & beauty company. In our opinion, we think that L‟Oreal has successfully created a brand identity as the adverts that present the products make them look more expensive.
  14. 14. REFERENCES • • • • https://www.google.com http://www.lorealparisusa.com/ http://en.wikipedia.org/wiki/L%27Or%C3%A9al L'Oréal Annual Report 2012“

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